The Language of Fashion and Presenting Yourself

“You are what you wear” is a popular saying which is derived from “you are what you eat”, how you present yourself to the world is of tantamount importance, your external appearance is your social armor, it is a defining factor for how the world perceives you, it is a determinant of how your life progresses in this fast pace world. Personal care products have been used since time immemorial as equipments to mask oneself before they go out into the world and are still continuing to do but on a more organized scale.

Renowned as Toiletries in local terms, Personal care products are used in beautification as well as personal hygiene, there is a diverse range of products available in India such as colognes, deodorant, eyeliner, lipstick, lip balm and toothpaste.One of the fastest growing India is one of the fastest-growing markets for FMCG companies, a few of the major corporations in the personal care industry of India are battling to be the best in town.People can include personal care products in their daily routine is beneficial in two ways, which are the promotion of hygiene, as they help you in the prevention of catching and spreading of germs and disease and in the second term, as they enhance attractiveness, they help you in feeling good about yourself and your body.

 The exclusive behaviours of hand washers include washing hands before eating or cooking food, immediately after coughing, sneezing and coming in contact with someone who is sick, after touching dirty surfaces, after visiting the bathroom, before and after treating wounds, before and after changing diapers or cleaning a baby. That’s why it is said that our mothers stressed the importance of bathing daily, which is vital for a healthy body.

As long as the norms dictate for one to be disciplined and tidy, Personal care has grown into one of the most defining feature of an individual and has integrated to our culture.