Editor's Note

Knowing the Transparency, Liking the Authenticity & Trusting the Accountability

According to Steve Forbes, “Your Brand is the single most important investment you can make in your Business”.

What are the components of a great brand? How do they build one? And how do they survive over time?

A brand is also an ethos, a personality, a visual brand identity, a vision, and a feeling that people have when they think of it. Branding can and do communicate a depth and breadth of undertones without being overbearing and overzealous. Infact, branding helps in converting and convincing the customers. Through catchy taglines and memorable jingles, to pieces of content where emotions and products mingle, communications are intensified in the mix, with a few rhymes sprinkled.

Markets are changing quickly: new competitors are emerging and consumers are changing their preferences. This means that there’s more urgency to...  >>More