Editor's Note

The Language of Fashion and Presenting Yourself

“You are what you wear” is a popular saying which is derived from “you are what you eat”, how you present yourself to the world is of tantamount importance, your external appearance is your social armor, it is a defining factor for how the world perceives you, it is a determinant of how your life progresses in this fast pace world. Personal care products have been used since time immemorial as equipments to mask oneself before they go out into the world and are still continuing to do but on a more organized scale.

Renowned as Toiletries in local terms, Personal care products are used in beautification as well as personal hygiene, there is a diverse range of products available in India such as colognes, deodorant, eyeliner, lipstick, lip balm and toothpaste.One of the fastest growing India is one of the fastest-growing markets for FMCG companies, a...  >>More