India’s vibrant food culture is world renowned. Yet, although the Indian population is serious about the traditional local foods that give the country its enriching heritage and unique food culture, the modern generations are also more concerned about their health. This is paving the way for the advancement of the organic food market, which has experienced robust growth in the past five years and is poised to grow to remarkable heights as consumer awareness of health, wellness, and sustainability continues to rise. Greater accessibility of chemical-free foods and initiatives like NPOP, along with e-Commerce rise enabling organic brands to reach pan-India audience, are further propelling the sector’s growth.
However, concerns around high production costs leading to high product price, lack of uniform certification programs, market fragmentation, along with inconsistency of product quality, pose a challenge for the industry. To tackle these challenges, Bhumi Pride, a groundbreaking organization, takes proactive measures to enhance its range of offerings, ensuring complete transparency and accountability. Taking quality, affordability, and farmer well-being into account, the firm is not just an organic foods provider, but a revolutionary force dedicated to reshaping the industry.
Investing in Farmer Progress
Committed to providing excellence to the consumers, Bhumi Pride invests in advanced farming methods, empowering its farmers to utilize sustainable farming practices, thereby improving the quality of its products. Investing in education, training programs for farmers field demonstrations, the company works closely with them, nurturing lasting relationships, and ensuring a consistent supply of premium quality organic products.
Through these measures, the firm is able to effectively oversee and control quality of the products while simultaneously bringing down prices, making organic products more accessible to a larger audience base. Prioritizing farmer training, the company takes on the challenge of equipping them with the knowledge and skills needed to effectively implement sustainable agricultural techniques such as precise farming methods, crop rotation, climate resilient cropping methods and soil conservation. A blend of these practices helps the firm achieve the desired product quality, and at the same time, boost the soil’s fertility and biodiversity, effectively ensuring superior quality of produce.
“At Bhumi Pride, we are dedicated to empowering the farmers by providing them with the knowledge and tools necessary to adopt sustainable practices, increasing their resilience to market fluctuations and environmental challenges. We foster a sense of community among farmers, encouraging knowledge sharing and collective problem-solving, while striving to provide them with a sustainable income by training them in these practices, and assisting them in converting raw produce into value-added products, which fetch higher prices. Additionally, we support them with market services, helping them reach a broader audience and ensuring fair prices for their products”, shares Dr Kalpana Sankar, Managing Trustee, Hand in Hand India.
By encouraging innovative measures like collective procurement of produce, the firm also enhances bargaining power, and minimizes costs, which ensures fair pricing for the products for the consumers, and fair earning for the farmers through Farmer Producer Organisations. Through these measures, the firm has built an ecosystem wherein farmers go beyond expecting enough that allows them to survive, into what allows them to thrive.
Committed to providing excellence to the consumers, Bhumi Pride invests in advanced farming methods, empowering its farmers to utilize sustainable farming practices
In addition to working with farmers, the company also invests heavily in R&D initiatives with the purpose of continually improving the quality of its diverse and expansive range of food products, aligned with the evolving market trends and demands. Leveraging its advanced R&D capabilities, Bhumi Pride focuses on developing new farming techniques, enhancing soil fertility, and increasing crop yields, thereby effectively meeting the growing market demands for superior organic products without compromising on quality.
Beyond these points of focus, the Quality Control team also pursues the creation of innovative value-added products, developed to meet the evolving expectations of the clients. Simultaneously, the company has distinguished itself for the quality of its products which it ensures by implementing stringent internal quality control measures encompassing practices like regular monitoring of farming practices, stringent checks during the procurement process, and thorough testing of products for purity and contamination. Harnessing the power of its state-of-the-art facility for processing and packaging its products in line with international standards, the firm protects its products from any kind of contamination, enhancing client satisfaction, and building trust and reliability in the market.
Future Roadmap
“Since inception, we have seen impressive growth in terms of revenue, geographical reach, and business opportunities as a result of our laser-focused approach. Starting with a small group of farmers, we have expanded our network across multiple states in India. Our revenue has grown steadily as the brand gained recognition and trust among consumers, which encouraged us to tap into international markets, exporting products to countries with a high demand for organic food”, further adds Dr Kalpana Sankar.
Navigating a thrilling journey over the years, the company has ambitious plans for the future focused on expansion of its product portfolio, increasing the market share, doubling revenue in the next five years, and boosting presence across domestic and global markets. In addition to launching innovative products, the company aspires to expand its farmer network, and continue investing in R&D and quality control, staying at the forefront of industry trends and leading the industry through conscious efforts.
Dr Kalpana Sankar, Managing Trustee, Hand in Hand India
Dr. Kalpana Sankar, Managing Trustee of Hand in Hand India, is a microfinance and gender expert with over 20 years of experience. With doctorates in nuclear physics and gender studies, she co-founded Hand in Hand in 2004, driving its global impact. She also leads Belstar, a top microfinance institution.
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