The pharma, healthcare and life sciences sectors have undergone a thorough metamorphosis in recent time, especially post COVID. While the health related problems brought about by the pandemic on a global scale helped realize the importance for innovation and adaptability in the healthcare industry, the worldwide shortage of essential medicines and medical supplies highlighted the need for an efficient and reliable distribution and supply chain networks for pharmaceutical companies globally.
As a result, there has been a sharp increase in the demand for quality pharma distribution partners across the world, and in a region like the UAE where immense emphasis is laid on healthcare, the demand has been at an all-time high.
"We aspire to be the trusted partner in the healthcare industry that demonstrates patients Care, Plus adding Life to each patient needs"
As per Research And Markets’ recent report, UAE’s pharmaceutical market size which stood at $4.38 billion in 2023 is expected to grow to $6.87 billion by 2029, growing at a CAGR of 7.6 percent during the forecast period. Standing at the forefront of such a dynamic and hypercompetitive market scenario through its profound understanding of the industry is Care Plus Life.
Based in Dubai, Care Plus Life was incepted by Dr Maged Deghedie with a vision to serve patients in Africa and Middle East with care and help bring life to patients with unmet medical needs. Today, the company has created a niche for itself in the region as one of the most sough-after partners for not only efficient pharmaceutical distribution, but also other support services as per the evolving market requirements.
“Having worked with numerous multinational pharma companies across Africa, Middle East and Europe for over 25 years at diverse functions such as sales, marketing and general management, I observed the changing market dynamics and realized the transition that the role of distributors was set to undergo in the next few years.
With many multinationals and even small pharma companies looking to foray into UAE at that same time, I seized this potential business opportunity and established Care Plus Life as a provider of pharma distribution and other additional support services”, says Dr Maged Deghedie, Managing Director, explaining the inception story of Care Plus Life.
Diverse Portfolio of Products & Services
Under the aegis of Dr Maged, Care Plus Life has evolved into an expert in UAE’s pharmaceutical ecosystem. Some of the primary areas of products that it provides its distribution services include orthopedics, neurology, dermatology, gynecology, along with vaccines. Additionally, the company is also a distributor for a broad spectrum of medical equipment and supplies. Most importantly, Care Plus Life clearly understands the evolving manufacturer-distributor relationships especially in a pharma perspective in terms of the manufacturers’ expectations from the distributors. Apart from distribution, Care Plus Life also provides a wide range of other value added services such as supporting the pharma companies in terms of their sales & marketing, market research, product registration.
In light of this, while the company’s in-house team of medical sales experts gets a clear understanding of various aspects of partnership and products awareness, the marketing team formulates a suitable go-to Market strategy for each brand. Further, Care Plus Life also has a dedicated regulatory team that handles all stages of the product registration process and ensures all the necessary local regulations and guidelines are in place and fully adhere with the local compliance requirements. This way, this patient-centric organization is handholding its business partners in their endeavors of introducing value for patients in the region. However, what has been the key differential factor for Care Plus Life in the market is its ability to remain agile and respond quickly to any changes in market trends or patients’ requirements.
Today, the company has created a niche for itself in the region as one of the most sough-after partners for not only efficient pharmaceutical distribution, but also other support services as per the evolving market requirements
“We aspire to be the trusted partner in the healthcare industry that demonstrates patients care and brings innovative solutions to add life for their unmet medical needs. Thus, we are looking at the distribution on a next level rather than the current traditional distributor models. We not only provide and supply products, but also help multinational pharma companies understand local market dynamics of UAE, gather market & patient insights and get the necessary documentation and registrations done in a cost-effective approach”, explains Dr Maged Deghedie.
Future Prospects
When asked about Care Plus Life future roadmap, Dr Maged says, “Going forward, we will continue improving our services and plan to partner with more international pharmaceutical manufacturers to help them gain better access to the UAE market in a cost effective model. Additionally, our focus will also be on catering to multinational companies who want to optimize their operations in UAE, as well as companies with good product line who want to launch into UAE. We assure to provide our business partners “ONE STOP” with a very efficient and informative partnership that ensures that they have the necessary leverage while entering into the UAE market”.
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