Specialized in High Precision Plastic Molding with a Legacy of Four Decades The Indonesia Plastics Market is expected to reach 7.36 million tons in 2025 and grow to reach 9.17 million tons by 2030 according to Mordor Intelligence. The ever-increasing number of products in industries like automotive, healthcare, and others has hugely contributed to the demand for high-precision plastic molding components. The emergence of advanced manufacturing technologies and software has also increased manufacturers’ production efficiency. However, clients face quality and cost-related challenges when availing of products from plastic molding companies. Being an integral part of the final product that gets manufactured by OEMs, accurate quality must always be provided within a fixed budget.
Krishna Bharata, Director, PT Mada Wikri Tunggal has taken learning from forty years of operations of his firm that was started by his father and effectively provides premium quality products at the touch of affordability. A veteran of this industry, Krishna tries to stay updated with the latest trends and incorporates the same into the company’s offerings.
Krishna’s late father was a high-ranking official at Phillips back in the 1980s and looked at the localization of opportunities in the plastic and metal industries. Then he set up this business along with a small factory and simple machinery at first. “I have been involved in this business since I was young and decided to seek out plastic master courses at SKZ Academy and The Kunststoff-Institut Ludenscheid in Germany. Our expertise in plastic always goes along with excellent quality, cost, and delivery for customer satisfaction”, stated Krishna.
Standing Out
As a supplier of an OEM plastic part to Honda Motorcycle in Indonesia (the biggest market share of
around 70% in Indonesia) and other OEM 4wheeler brands such as Daihatsu, Toyota and Hyundai, he is obliged to provide cost reduction annually to all customers. He encourages all team members from all layers to have ideas to improve their activities weekly to make them simpler, better, safer, and more profitable in the end. Striving for excellence for the customers is what he always had in mind and soul. Despite Krishna’s technical knowledge of plastic manufacturing influencing innovations and product quality, he always gives room for the members to share and challenge their ideas with proven results at the forum. Those who gave the best results would get a reward and token of appreciation. There is always another next level of challenge for them. “We consistently submit our improvement suggestions quarterly to give additional value to our customers to improve their competitiveness with other brands”, stated Krishna.
His company’s biggest breakthrough project was when he had a development project to replace a metal part with plastic material to reduce the cost and make it lightweight and the project met the customer’s target for its efficiency. As one of the leading two-wheeler component suppliers, he has been able to manage fair competition with others respectfully. He treats them as friends with benefits, friends who share their thoughts and ideas relentlessly. “I always encourage my team to work professionally when we have a new product development from our customer to meet all planning schedules until the date of mass production. Our priority is always to maintain customer’s fulfillment of quality, cost, and delivery”, he added. Widely acknowledged as a creative agency, 180 Degrees Brandcom goes beyond the realm of advertising to assist SMEs make an everlasting impact
The global trends of battery electric vehicles force him to bring up new strategies to evolve in the automotive industry not only two wheels but also four wheels electric vehicles. Recently, we have already had several component parts for development and soon for manufacturing in our factories from several EVs in Indonesia.
Plans for the Future
According to Krishna, building expertise and succeeding in the plastic manufacturing industry requires a combination of technical knowledge, industry awareness, and strategic skills such as development of technical expertise, investing in continuous learning, embracing sustainability, learning analytical and problem-solving skills, strengthening business acumen, ensuring compliance and safety, networking within the industry, become adaptive and innovative, accurate leadership and team management and lastly monitoring global trends.
Becoming an Industry 4.0 and smart manufacturing with IoT, AI, and machine learning for real-time monitoring and optimization of the production process, HighPerformance Materials, and advanced simulation and design software are the most challenging technological advancements in plastic manufacturing by far. “To leverage all of these we have continuously invested in R&D, collaborated technology with partners, providers, and academics, and provided a well training to employees to adopt new technologies”, concluded Krishna.
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