In recent years, the corporate video editing and production services market in the Philippines has experienced a profound evolution, catalyzed by the surge of business startups, particularly during the pandemic. This surge has generated a heightened demand for high-quality video content to establish a brand presence and engage with potential customers effectively. However, amidst this digital proliferation, many businesses grapple with the challenges of time, talent, and resources necessary for comprehensive video production. The primary challenge clients face in video editing and production lies in finding an editor who can effectively translate their vision into the final video. Emerging amidst this backdrop is Neu Breed Creatives with a clear mission: to provide a subscription-based video editing service tailored for busy content creators and entrepreneurs lacking the time, expertise, or resources for comprehensive video production. Through accessible and cost-effective video editing solutions, Neu Breed empowers businesses to elevate their digital presence and effectively engage their target audience with compelling video content.
“Rather than assigning projects to a generic pool of editors, we meticulously match each client with a dedicated video editor,” says Ariana Floranita Maagma, Co- Founder and Managing Director at Neu Breed Creatives. “This personalized approach allows the editor to develop an intimate understanding of the client’s preferences and requirements over time, facilitating better collaboration and project continuity.” By ensuring a tailored fit between clients and editors, Neu Breed Creatives mitigates the risk of miscommunication and ensures that each project is executed consistently to high standards. This approach ultimately fosters long-term partnerships based on trust and reliability.
Central to Neu Breed’s commitment to storytelling and client satisfaction is integrating a dedicated Creative Director into its team. This role is crucial in establishing each project’s creative direction and ensuring consistency and quality across all deliverables. The Creative Director is also responsible for meticulously overseeing the output of Neu Breed’s video editors, conducting thorough quality assessments before client submission. Additionally, they provide valuable feedback and conduct regular mentorship sessions to nurture the professional growth of team members.
By carefully curating its team for each assignment, the company ensures that every project receives dedicated attention & expertise
Neu Breed’s success stems from creative prowess and a structured workflow designed to deliver high-quality videos efficiently. Clients navigate through three straightforward steps to attain their desired video content: Firstly, they complete a project brief form encompassing all necessary questions to initiate the project. Secondly, Neu Breed manages the editing process. Lastly, clients receive the output for their review and approval. By streamlining processes and leveraging AI-powered editing platforms, Neu Breed minimizes turnaround times without compromising quality, setting them apart in the market. This balance between creativity and efficiency sets Neu Breed apart in the competitive landscape, guaranteeing exceptional service delivery.
The company offers a comprehensive range of post-production video editing services. “We specialize in a diverse range of video editing projects, serving clients with varying project needs,” says Maagma. “Our expertise spans editing for branded advertisements, corporate videos, event highlights, vlogs, podcasts, online courses, short-form content, and more.” Neu Breed adopts a tailored approach to project allocation. Each project is matched with editors with the requisite skills and expertise, ensuring optimal results surpassing client expectations. By carefully curating their team for each assignment, the company ensures that every project receives dedicated attention and expertise. This approach enhances the quality of the final deliverables and surpasses client expectations. Clients can trust that their projects are in capable hands, with a team that understands their unique requirements and is committed to achieving outstanding outcomes.
Since its inception, Neu Breed Creatives has experienced remarkable growth across revenue, geographical reach, and business opportunities. Initially focused on local projects in the Philippines, the company has transitioned to a subscription-based service model, attracting clients from the US, Canada, and the U.K. and driving revenue growth of nearly 400 percent over the past two years. Neu Breed envisions further diversification and scalability, transitioning to a product-driven model through strategic partnerships with leading SaaS companies. By leveraging technology and innovation, Neu Breed aims to redefine the video editing landscape, delivering unparalleled service while ascending to new heights of success.
Ariana Floranita Maagma, Co-Founder & Managing Director, Neu Breed Creatives
Ariana Floranita Maagma leads a highly skilled creative team consisting of 2 Project Managers and 17 Video Editors, providing top-notch remote video editing services to clients worldwide. Recently selected as one of 16 startup founders, she participated in the HEX 2024 Global Innovation Program for Startup Entrepreneurs in Singapore. With her rich background in video production and business management, she is on a mission to create more opportunities for talented video editors in the Philippines.