KAEW: Setting New Benchmarks With Its Unique Range Of Coconut Products

In Asia, the market for coconut products, specifically in the snack sector, is predicted to grow significantly in the near future. This growth is driven by several factors, including the increasing health consciousness of consumers who are seeking natural and nutritious snack alternatives. Coconut-based snacks are popular due to their various nutritional benefits, such as healthy fats, vitamins, and minerals. These products are highly versatile and can be consumed in different forms, such as chips, flakes, or Crispy Coconut Rolls and Crapes. Moreover, the rising demand for vegan and plant-based diets has contributed to the higher demand for coconut-based snacks. These products are often free from animal-derived ingredients, catering to this market segment. Thailand, being a major producer of coconut products, has many uses for coconut products in daily life. Thai coconut products are known for their quality and flavor, which makes them attractive to international markets. This has resulted in growing exports to other countries, further boosting the market’s potential. KAEW, a leading manufacturer of crispy coconut rolls and other coconut-based snacks, has been playing a key role in empowering this sector. By using fresh and sustainably sourced ingredients, adopting ethical and eco-friendly practices, and incorporating traditional Thai flavors, KAEW has established itself as a trusted and innovative player in the market.

“We position our crispy coconut rolls and crepes as healthy, nutritious, and delicious snack options to meet the growing demand of health-conscious consumers worldwide. To ensure that our product is widely available, we establish partnerships with international distributors and retailers, as well as utilize e-commerce platforms to reach a global customer base. Additionally, we showcase our products at international food trade shows to raise awareness, build relationships with potential buyers, and gain valuable market insights. We prioritize using fresh ingredients, especially high-quality coconut milk, resulting in a unique taste and superior product quality. Additionally, we also incorporate traditional Thai flavors and techniques, providing an authentic taste experience that sets us apart from other companies”, speaks Sorot.

KAEW strives to develop new and exciting flavors and combinations based on Thai desserts to keep its product line fresh and appealing to customers. The firm prioritizes healthy snacking by avoiding artificial additives and preservatives, catering to the growing demand for natural and nutritious snacks. Its sustainable and eco-friendly practices and support of animal rights appeal to environmentally conscious consumers. Finally, KAEW’s adherence to strict food safety and hygiene standards, as well as USDA Organic, BRC certification,HACCP, GMP, Halal and Kosher certifications, demonstrate the company’s commitment to quality and customer satisfaction.

Offering a Unique Range of Products

KAEW’s flagship product is a crispy coconut roll. The firm extracts the milk in-house to achieve a uniquely sweet and aromatic taste in each roll. The coconuts used at KAEW come from carefully selected farms known for their exceptional quality and are grown in a region close to two rivers and two oceans. These coconuts, also known as ‘four-water coconut trees’, are exceptionally nutritious, and the firm prioritizes animal welfare by avoiding the use of monkeys in coconut collection. “Our coconut rolls contain only fresh ingredients and do not contain any artificial additives or preservatives, with all flavors sourced naturally. We maintain close partnerships with our farms, allowing us to produce organic crispy coconut rolls – a rarity in the Thai market. Our products have earned USDA Organic, BRC certification, HACCP, GMP, Halal and Kosher certifications, further highlighting our commitment to quality”, says Sorot, Founder &MD, KAEW.

KAEW aims to offer customers a range of intriguing flavors and to achieve this, the firm is crafting a fresh batch of crispy coconut rolls that will cater to individuals’preferences. “Drawing inspiration from Thai desserts, we are concocting distinctive and inventive flavor blends. These new coconut rolls will be introduced under the SNAXFARM brand”, adds Sorot. KAEW’s approach is grounded in the principles passed down by previous generations, where the focus was on creating snacks with the same quality that one would want for their own children. “We prioritize the use of premium ingredients, hygiene, and safety to ensure that our snacks are not only nutritious but also delicious. This is how we ultimately deliver our final products”, speaks Sorot.

Capturing the Market

What started as a small souvenir shop in Kanchanaburi in 1990, KAEW initially catered to travelers visiting the city, however, over the years, the firm expanded and gained valuable insights into the global market. This allowed KAEW to develop products not just for local buyers, but also for international customers, resulting in growth in both client acquisition and geographic reach over time.

Today, KAEW team is led by a unique combination of traditional and modern approaches to the production of Thai snacks. The older generation brings valuable expertise in traditional snack making, ensuring that the products maintain their authentic Thai flavors and heritage. Meanwhile, the younger generation introduces innovative ideas, cutting-edge technology, and modern business development and marketing strategies. “Their digital and global mindset enables us to reach a wider audience and stay connected with international clients. By leveraging the strengths of both generations, we can adapt to changing market trends and customer preferences while maintaining our roots. This collective expertise helps us create exceptional, high-quality, and innovative products that cater to diverse audiences, fueling our company’s growth and establishing a strong presence in the global market”, speaks Sorot.

Towards a Future full of Satisfied Clientele

KAEW’s future plans are centered around expanding its product line, specifically with the development of a new generation of crispy coconut rolls under its SNAXFARM brand. “Our goal is to appeal to a broader range of customers by providing them with exciting flavor combinations and diverse snacking experiences. We are looking to traditional Thai desserts for inspiration in creating these new products, with a focus on developing innovative flavor profiles that capture the essence of Thai cuisine while offering a modern twist. We believe that these new products will not only appeal to our current customer base but will also attract new customers who are interested in exploring different textures and flavors in the crispy coconut rolls segment”, shares Sorot.

KAEW is planning to expand its market reach by exploring new distribution channels, both online and offline, and strengthening its presence in existing markets. By doing so, the firm believes that it can take advantage of new opportunities in the global market and ensure sustained growth for our company. “We are confident that by implementing these strategies, we can continue to adapt and evolve to meet the demands of the market and solidify our position as a leading player in the crispy coconut rolls segment, driving long-term success for our company”, signs off Sorot.