MARCHASIA BUSINESS OUTLOOK9MICRO TRANSACTIONS: AN IMPORTANT ASPECT OF THE GAMING INDUSTRY & BUSINESSIMPRESSIONSThe gaming industry has cemented itself as a lucrative business opportunity yielding tremendous ROI. The industry went from barely having a billion in revenue 60 years ago to $197 Billion in 2022. Originally the only way for a video game to make revenue was to sell physical copies of the game, and it stayed that way for a few decades, but with the advancement of tech giving birth to more software, the quality of the gaming industry skyrocketed. The industry found more ways to make money, and the most prominent way was micro transactions.A Extraordinary Phenomenon where you pay for Additional ContentA micro transaction is a phenomenon where you pay for additional content of a game which you already purchased; this can range from simple cosmetics for your character to a full-on purchase of an item which will help you complete the game with relative ease. This trend observed a high uptick in the early years of Facebook gaming with Farmville, where you could purchase farm coins (in-game currency) with real-world money which helped you to achieve your in-game goals faster compared to
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