APRILASIA BUSINESS OUTLOOK19According to TechTarget, the goal of a sales funnel is to take prospective customers in and nurture them into true customers.Here are some key steps to keep in mind while building an effective sales funnel:· Understand your customer.· Define your goals.· Capture the audience's attention.· Create a landing page.· Run drip campaigns.· Qualify leads basis interest in the product.· Keep nurturing.· Keep optimizing.Importance of Social Media in Digital MarketingSocial media is a key component of digital marketing and a must-have in today's marketing mix for both B2B and B2C organizations. Social media has paved a way for businesses to communicate with their target audiences, reach larger audiencesand engage with customers in a personal and interactive manner. It is an essential platform that allows businesses to promote their products, services, and create a strong brand positioning.In a nutshell, social media is a key component of any digital marketing strategy for: · Increasing brand awareness· Increasing website traffic· Staying connected with customers· Enhancing customer engagement· Establishing strong brand statement and positioning· Announcing key developments to larger audiences· Ensuring targeted advertising· Deploying cost-effective marketing strategiesChanging Customer NeedsCustomer needs keep evolving over time as technology advances, or as priorities change. Therefore, it is important for businesses to adapt to these changing
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