OCTOBERASIA BUSINESS OUTLOOK19made. It is very strict about the manufacturing process and raw material sourcing, ensuring that eco-friendly processes are followed at every step of production. "We source a significant amount of recycled material as raw materials for manufacturing. It is one of the sustainability measures that I have implemented. We also have zero waste manufacturing at our plant," mentions Meshari Aljabr.Expert People ManagementIt is within Gulf Carton's organizational values to grow along with the employees as an organization. As the current MD of this company, Meshari Aljabr has rightfully upheld the company's organizational values. During his tenure as a business leader, he has always strived to create a family environment within the organization, which has fostered a sense of unity among the employees. Several employees have been with the company for many years and have developed a strong sense of belonging towards their employer. HR management is one aspect that Gulf Carton has strictly followed over the years, and under the leadership of Meshari Aljabr, it has reached new heights in people management and human resource operations. "It is our core philosophy to maintain a friendly environment at the office where all employees are happy to work. Over the years, we have been able to maintain that and take care of the welfare and well-being of our employees," adds Meshari Aljabr.Always Ahead in TechnologyDuring his tenure as MD of the company, Meshari Aljabr has successfully implemented Industry 4.0 across manufacturing operations in the company. He has made it a priority to always stay ahead in technology when it comes to manufacturing. Manufacturing at Gulf Carton is completely automated and requires minimal or no human intervention. The company also uses AI for various business operations, from procurement to product delivery. "We have a separate department for organizational excellence, which is always looking for ways to enhance business operations. We use the best technology available in the market and always leave room for improvement. On the suggestion of the organizational excellence department, we adopt new technologies and discontinue outdated ones," states Meshari Aljabr.Sound Leadership SkillsMeshari Aljabr took over the business from his father, who entrusted this responsibility to him only after recognizing that he would be a good fit as MD of Gulf Carton. Since taking over in 2012, he has displayed exemplary leadership skills. He has not only lived up to the name of his family but also added significant value to the corrugated paper packaging industry as a whole. He follows four pillars for the success of the company and his development as a successful business leader in Saudi Arabia: growth, human resources, quality assurance, and business transparency. Gulf Carton is an ISO-certified company and holds all relevant ISO certifications. The company has strict quality control departments at every step of the process and maintains high-quality standards for all products delivered. "Apart from everything, we always maintain a level of absolute transparency inside and outside the organization. We keep a healthy and friendly environment at the office, and at the same time, we maintain healthy relationships with our clients. We try to keep them happy and always stay transparent about every aspect of business and transactions," says Meshari Aljabr.Looking at the FutureUntil now, as one of the most trusted business leaders in Saudi Arabia, Meshari Aljabr has gained considerable trust and recognition in his market. He has developed many new and innovative processes in the company and led it to new heights in terms of volume and geographical reach. "Looking ahead, we are planning to establish another office in Saudi Arabia so that we can cover more areas. Additionally, we are always in search of new ideas that can give a boost to our business operations," concludes Meshari Aljabr.
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