OCTOBERASIA BUSINESS OUTLOOK9CORPORATE SOCIAL RESPONSIBILITY: AN IMPLEMENTATION FOR BUSINESSCorporate Social Responsibility has emerged long back in our society. The idea explains the social responsibilities of the companies in our country. CSR means those activities taken by corporate with the aim of the welfare of society, and sustainable development refers to the resources utilized better for future generations. In this era, the concept of CSR with corporate citizenship, sustainable business, environmental and corporate accountability, and business ethics, acts as a link to connect both corporate and stakeholders. Here stakeholders refer to the shareholders, employees, private sector, local communities, the government, and society. The emerging trends of CSR increase the importance of social responsibilities towards society and preserve the resources for the future generation. Companies are increasingly ramping up their focus on social responsibility, whether championing women's rights, protecting the environment, or attempting to obliterate poverty on local, national, or global levels. From an optics perspective, socially responsible companies project more attractive images to consumers and shareholders, positively affecting their bottom lines. But many challenges are faced, resulting in the ineffectiveness of CSR in India.IMPRESSIONS
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