SEPTEMBERASIA BUSINESS OUTLOOK4 Vol 01 · Issue 2 - 1 · September , 2022 Publisher Alok Chaturvedi Managing Editor Emmanuel Chiristi Das Editorial Avinash Barik Heena Kousar Hima P M Samatha SP Manager - DesignPrabhu Dutta A.R.N RayEditorial queries editor@asiabusinessoutlook.comSales Team Harold Vinson Ezekiah S. EdwardGopalkrishna Sharan To subscribeVisit www.asiabusinessoutlook.com/subscribe/ or send emailto subscription@asiabusinessoutlook.comCover price is $50 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Biz Print Media Technologies Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 Biz Print Media Technologies Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Designer Mrigank SharmaVP - Sales & Marketing Nagendra Kumar KCirculation Manager P MagendranEditorialOver the past two decades, Southeast Asia's growing markets have dramatically increased the region's already rapidly expanding economies' consumption of coffee. This is a welcome development for the coffee market, and analysts anticipate the Asia coffee boom to set new records for global growth in the coming years. This includes both established giants in traditional markets like the Philippines and Japan as well as emerging ones like China, South Korea, Indonesia, and Vietnam.Since the mid-1990s, when rising economies that came to be known as the 'Asian Tigers' started to consolidate their economic growth and industrialised development, coffee consumption has been on the rise across Southeast Asia. Coffee has seen a sharp increase in demand. The largest consumer of coffee in Asia is currently Japan. The government has a thriving coffee culture, and there are many cafes and eateries that provide coffee. China is Asia's second-largest coffee consumer, and the country's consumption is outpacing supply. The third-largest consumer of coffee in Asia is India. The nation is currently the seventh-largest coffee grower in the world.Prior to China overtaking South Korea as the second-largest coffee market in Asia, cafés played a significant role in the country's social ecosystem. Although increased disposable incomes and Asia's general economic growth are factors in this market expansion, "the rise of the coffee category in the Asia Pacific is supported by the continuing development of coffee culture in the region, according to a study.More individuals may buy a cup of coffee or espresso as Asia's economies continue to expand. The main issue facing the sector right now is how to accommodate this demand without sacrificing quality. For the millions of people who are today employed in the production and cultivation of coffee, as well as for any of us who love an espresso in the morning to get the day started.Emmanuel Christi DasManaging Editoreditor@asiabusinessoutlook.comAsia's Quest for the Perfect Blend
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