SEPTEMBERASIA BUSINESS OUTLOOK9THE STUDY OF COFFEE SHOP: A CASE STUDY OF ASIAWhen you think of coffee, you feel about cafes churning out forthy shakes and cups of cappuccino. A cup of piping hot coffee and conversation always go hand in hand. Long before coffee outlets and chains in every part of the world, coffee was made and served with traditions and rituals. Be it in its making or how it is done and consumed, different countries worldwide have unique ways that endlessly amuse coffee. As much as you would expect, Coffee has never been a popular beverage in Asia. However, that is all changing. People in Asia have also started drinking Coffee regularly, which has boosted the entire Asian market for Coffee.As you probably know, it was impossible to get a decent cup of coffee in the UK, and even now, something like 80 percent of all coffee purchased in Britain is instant. By the Eighties, most educated Indians had become aware of the difference between instant and real coffee, even if we did not always drink the real thing. This generation need not worry about finding real IMPRESSIONS
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