DECEMBERASIA BUSINESS OUTLOOK19established a company cloud system, which can provide enterprises with intellectual property information inquiries anytime, anywhere. Even outside business hours, clients have the option to get in touch with the consultants via WhatsApp for the quickest and most reliable follow-up. Additionally, to ensure their clients have a full understanding of their brand protection, TMCR regularly conducts briefing sessions to get more details from the company. Furthermore, From submitting documents to completing applications, all procedures can be carried out online, making the service experience smoother and more convenient.Talking about the company's USPs and business values, Tatrina Fion Lee, Partner TMCR Intellectual Property, mentions, "Our services mainly revolve around trademark registration, patent application, copyright registration, trademark monitoring, and intellectual property legal advice. Some of our senior IP consultants, who have worked in reputed law firms and HKIPD, come with more than ten years of experience to provide clients with professional and personal legal advice. Most customers come to us for our services because they want to take preventive measures to protect their brands, prevent trademark squatting, as well as ensure their exclusive trademark rights. We have already helped 80% of trademarks successfully register in China".Journey So Far & Road AheadTMCR is now preparing to launch a self-service online registration system, where the customers would only need to upload relevant documents according to the website instructions to enter the application process, saving administrative time and cost.Over the years the firm discovered that there are more infringement issues in the mainland than anywhere else in China, with this in mind TMCR has launched a Chinese market plan to help customers register trademark copyrights and do customs filing in a safer and streamlined manner.'See this word and drink water'- a famous phrase used by adolescents on the internet two years ago to encourage each other about drinking water and keeping everyone healthy, has become one of the top ten Hong Kong trending phrases in 2020. Bringing attention to this, Tatrina quotes, "We assisted our client Terence Nam (the director of See this and Drink Water Association) to accomplish trademark registration. This term is so popular that even the Hong Kong Police and the Hong Kong Observatory have used it in 2021. At the same time, different companies use this term for publicity without authorization. Our company assisted Terence in making claims against some of them successfully. Soon, our company hopes to help more small and medium-sized enterprise customers, as well as online cultural creators, to protect their intangible intellectual property rights".TMCR as an upcoming IP management services firm expects to serve more than 300 corporate customers, whilst effectively developing an online self-service registration system to allow customers to fill in information online, upload relevant documents, and complete the payment process in a bit to reduce application time. With plans to have an operational customer intellectual property management system by 2023, TMCR is focused on building a platform for customers to check the status of intellectual property applications at any time, and make an appointment to consult professionals about the intellectual property via zoom meeting.Talking about future plans for TMCR, Tatrina concludes, "We plan to open a branch in China by 2025, and we will continue to update our online self-registration system. By 2028 or before, we will add a trademark trading platform system, as well as a brand and copyright licensing platform". Different from the general traditional intellectual property companies, TMCR has realized the importance of using upcoming technologies to offer better service and offeringsDECEMBERASIA BUSINESS OUTLOOK19
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