DECEMBERASIA BUSINESS OUTLOOK19surrounding these technologies. "In the Philippines, where technology adoption may lag behind more advanced economies, introducing these solutions can have a transformative effect, especially for small and medium-sized enterprises", he adds.Bridging Green FuturesBalancing the potential of these technologies with the risks they carry - particularly the risk of marginalizing underserved groups--is a key consideration in the consultancy's work. Its approach emphasizes a human-centered design that caters to diverse users, including marginalized populations and employs inclusive data practices to avoid bias. Affordability and accessibility are central to ensuring that these technologies are truly impactful, while ethical AI practices and collaboration with cross-sector stakeholders help safeguard against the unintended consequences of technological advancements.Renewable energy is another area where Roxas Management Consultancy sees significant potential for creating sustainable social impact. Roxas' entrepreneurial work in this field involves fostering partnerships with governments and organizations to promote green certifications and incentives, as well as leveraging tools like carbon accounting and lifecycle assessments to measure the true impact of tech-driven projects. By incorporating sustainability into the core design of its solutions, the consultancy aims to ensure that its projects not only address pressing challenges but also contribute to long-term environmental goals.Seeds of ChangeFor young entrepreneurs looking to enter the field, Roxas offers some key pieces of advice. First, he emphasizes the importance of starting with purpose, urging aspiring entrepreneurs to understand their `why' before embarking on their ventures. "Solving real problems, not just treating symptoms, is crucial to creating a lasting impact", says Roxas. Collaboration and partnerships are also indispensable in today's interconnected world, and entrepreneurs should be prepared to think big but start small to move quickly. Leveraging technology responsibly, measuring and communicating impact, and focusing on financial viability are equally important components of a successful entrepreneurial journey. By following these principles, he believes that the next generation of entrepreneurs can harness the power of technology to drive social change and create a more equitable, sustainable future.The management consultancy envisions a future where technology and social impact are inextricably linked, with innovations like AI and machine learning being used to address global issues such as food security, poverty, and environmental degradation. Technologies like decentralized and open-source platforms, healthcare innovations, and virtual and augmented reality will also play a critical role in shaping a more equitable and resilient world. For regions prone to natural disasters, like the Philippines, the ability to deploy tech-driven solutions for crisis management and resilience will be especially vital in the coming decade. Ultimately, Yen Roxas hopes that their company's most lasting contribution will be a world where technology is seamlessly integrated into solutions that address humanity's most pressing challenges. Their vision is not just to push the boundaries of what's possible with technology but to leave a legacy of meaningful change, one that transforms social impact from a concept into a global movement powered by innovation.
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