DECEMBERASIA BUSINESS OUTLOOK4 With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?With the ever-growing transformation of companies transitioning to the digital world, consumers have also adapted greatly to this. This whole digital transformation has created a lot of careers and new jobs and has grown to an extent where an individual or a company is bound to run into hiccups if they don't have a digital presence.One of the most important factors for a business on how it grows is the way it markets itself, traditionally marketing was a luxury endeavor, but with the increased ease of business and tools to assist them, the competition to make a name for themselves in the market has increased, if the business has no digital presence has little to no chances of succeeding in the market, but on the bright side there are cost effective marketing tools which assist in marketing small scale businesses without them having to spend exorbitantly. If we were to take a look at the highly valued companies almost all of them have a strong digital presence and are dominating the economy. It is of paramount importance to market yourself strongly in this day and age, having good quality products and services is not enough, transitioning to a digital front is becoming more and more important with every passing day. Startups are increasingly geared to starting straight off with strong digital steps to become leading firms in their respective niches. The digital marketing industry is further expected to grow at a CAGR of 17.6 percent between 2021 and 2026 to reach a value of around $807 billion by 2026. There is a strong demand for individuals who understand social media, content quality scoring, website analytics, competitive analysis, SEO and mobile search.In the end I want to state that digital marketing is one profession which was born from the growing digital adoption, these marketers are the front runners in getting the name of their respective organizations into the world and are considered a mainstay division in any organization which deals on the internet. Emmanuel Christi DasManaging Editoreditor@asiabusinessoutlook.comThe Changing Phase of Businesses in an Increasingly Digital WorldEditorialVol 01 · Issue 2 - 1 · DECEMBER, 2022 Alok ChaturvediEmmanuel Chiristi Das Heena Kousar PublisherManaging Editor Asst. Editor EditorialAvinash BarikHima P MSamatha SPManager - DesignPrabhu Dutta A.R.N RayEditorial queries editor@asiabusinessoutlook.comSales Team Vinson Raj Ezekiah S. Edward G Krishna S ShajilalAkshay Pratap SinghTo subscribeVisit www.asiabusinessoutlook.com/subscribe/ or send emailto subscription@asiabusinessoutlook.comMagazine Price is $50 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Biz Print Media Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 Biz Print Media Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Senior Designer Rajesh R BVisualizer Aruna Kumari K Amit VarmaGM Sales & Marketing Nagendra Kumar KCirculation Manager P Magendran
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