OCTOBERASIA BUSINESS OUTLOOK4 Vol 01 · Issue 2 - 1 · OCTOBER, 2022 Publisher Alok Chaturvedi Managing Editor Emmanuel Chiristi Das Asst. Editor Heena Kousar Editorial Avinash Barik Hima P M Samatha SP Manager - DesignPrabhu Dutta A.R.N RayEditorial queries editor@asiabusinessoutlook.comSales Team Vinson Raj Ezekiah S. EdwardG Krishna S ShajilalAkshay Pratap SinghTo subscribeVisit www.asiabusinessoutlook.com/subscribe/ or send emailto subscription@asiabusinessoutlook.comMagazine Price is $50 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Biz Print Media Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 Biz Print Media Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Designers Souvik Acharya Tushar Das Mrigank SharmaGM Sales and Marketing Nagendra Kumar KCirculation Manager P MagendranEditorialThere is a lot of talk about how traditional advertising and corporate marketing strategies are losing their effectiveness. Nowadays, consumers are more likely than ever to choose commercial-free streaming services over live TV, fast-forward through commercials, and have ad blockers installed on their PCs.It could be time for your company to change course and turn to experiential marketing, a strategy that puts the customer at the centre of a distinctive and engaging brand experience. Live events, installations, product launches, seminars, and trade exhibitions can all fall under this category. Consumers are actively engaged in experiential marketing, also known as engagement marketing, which invites them to take part in a brand experience. Since we are emotional beings, experiential marketing is extremely powerful. We not only purchase a product when a brand emotionally appeals to us, but we also stick with it over time. Experiential marketing is now crucial to any modern marketing plan in a time when the majority of buyers want for individualised experiences and want meaningful connections with a brand before making a purchase.While many brands have been eager to join the experiential marketing trend, many are still unsure of what experiential marketing is or how to properly include it into their marketing plans. In essence, experiential marketing is all about forging a deep bond between a company and its clients. Experiential marketing aims to get people to actively interact with a brand's identity and basic values rather than simply pushing a specific product to a passive audience.Emmanuel Christi DasManaging Editoreditor@asiabusinessoutlook.comAfter All, We're Emotional Beings
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