SEPTEMBERASIA BUSINESS OUTLOOK4Redefining Food Choices Asia F&B market is rapidly growing due to factors such as improvement of disposable income, increased urbanization, and shift in consumers' preferences. With growing economies throughout the region, the consumption of staple as well as novel food and beverages has increased. China, India, Indonesia, and other South East Asian countries are getting a new middle class that is moving up from staple and low range products. As one of the trends, it is possible to note the demand for healthy and environmentally friendly products. The consumers are moving towards organic, plant based and functional foods which can meet their nutritional and environmentally sustainable requirements. The increase in the e-commerce platforms and food delivery services especially due to the pandemic has also helped in the growth of the market as it provides many choices to the customers. Global players are continuing to invest in Asia because they know the region has the right conditions. Local brands are also steadily becoming popular offering products that are acceptable in the local markets. For instance, the markets of Japan and South Korea are highly interested in new beverages and snacks which are related to traditional tastes but are packaged in modern ways and have health benefits. Moreover, government policies on food security, food safety and support to local agricultural producers have added more vigour to this sector. Therefore, it can be concluded that the F&B market in Asia will remain on the growth trend, the main trends in the development of which will become innovation, environmental friendliness, and healthy products.It is with the view of staying updated with the emerging trends in this business landscape that Asia Business Outlook has come up with a special issue containing stories of companies and leaders who have demonstrated their capability through their expertise. To strengthen this business landscape with their tightly-knit and result-oriented approach, they are setting new standards of effectiveness. Your input is valuable to us and we would appreciate your feedbacks and suggestions.Sudhakar SinghManaging Editoreditor@asiabusinessoutlook.com Vol 03 · Issue 02 - 9 · SEPTEMBER, 2024 Alok ChaturvediPublisherManaging EditorSudhakar SinghAssociate EditorDarshan KAssistant EditorKeerthana H KEditorial Team Roshan AktharNalini Bramhanapalli Viswanathan AManager - DesignPrabhu Dutta A.R.N RayEditorial queries editor@asiabusinessoutlook.comSales TeamEmmanuel Das,MonicaTo subscribeVisit www.asiabusinessoutlook.com/subscribe/ or send emailto subscription@asiabusinessoutlook.comMagazine Price is $30 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Biz Print Media Pvt. Ltd. and Printed at Executive Prints - 113/7, Ground floor, Old madras road, Halasuru, Bangalore 560008 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2024 Biz Print Media Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Senior Designer Rajesh R BVisualizer Surbhi Suman Aruna K Suanya ChakrabortyGM Sales & Marketing N Kumar Circulation Manager P Magendran
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