MARCHASIA BUSINESS OUTLOOK9CULTURE - THE ELEMENT TO CONSIDER FOR SUCCESSIMPRESSIONSIn this modern era, startups are entering the market to accomplish goals and anticipate serving in the long run. They perform market studies to understand their competitors, risks and threats, suppliers, target audience, and many other factors. In general, everyone does their job well in establishing their business and thinking about taking it forward. However, there may be a huge chance of missing an important concept: culture. Now, a question will rise in the minds of new comers who already started a business that I have successfully started a business and what now? What else to consider?. Culture, yes you heard! It right knowing consumer behavior is good to an extent, but omitting culture affects the survival of businesses. Customers are king, and every firm should be in a position to have a complete picture of them.Let us understand what exactly culture is and how it influences the business. The customs, traditions, and social values of a particular group of people the culture should also be an area of focus for all sorts of businesses, and that is the only way survival can be made easier. Consequently, the customers will also be happy and satisfied with the firms. From there on, companies can
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