MARCHASIA BUSINESS OUTLOOK9NEWSROOMQATAR TO BOOST GOVERNMENT SERVICES BY SIGNING DEAL WITH SCALE AICebu Pacific, under Gokongwei's leadership, is enhancing customer service by introducing its generative AI-driven agent, making it the first airline in Southeast Asia to implement this technology extensively. Developed in collaboration with Ada, the AI agent will manage frequent passenger questions 24/7, automating replies related to reservations, travel plans, and travel documents. The system additionally integrates with Cebu Pacific's databases, providing precise flight updates, booking information, and other crucial travel details."Cebu Pacific, the Philippines' leading airline serving over 20 million passengers annually across 14 countries, is setting a bold example of how applied AI can transform customer service," said Mike Gozzo, chief product and technology officer at Ada.As AI advances, Cebu Pacific intends to enhance its features to incorporate proactive travel updates, support in various languages, and smart suggestions for travelers. The airline is further strengthening its dedication to innovation and outstanding service."Partnering with Ada allows us to set a new benchmark in customer service by leveraging AI, to better serve our passengers," said Candice Iyog, Cebu Pacific's chief marketing and customer experience officer."This milestone underlines our commitment to providing quick and seamless solutions to our customers while optimizing operations," she added.The AI agent connects with current systems, offering accurate and tailored assistance. Cebu Pacific intends to enhance the AI's functionalities in the future. The government of Qatar has signed a five-year agreement with Scale AI for deploying AI-powered tools and training in a push to enhance government services in the Gulf Arab state, a senior Scale AI executive stated."This deal can be a blueprint for other governments around the world, and it allows us to really commit in a way that I think could drive impact even faster," said Trevor Thompson, global head of growth at the San Francisco, California-based company.The deal will allow Qatar's government to adopt tools such as predictive analytics, automation and advanced data analysis in an effort to streamline operations, said a statement by Qatar's communications and information technology ministry.Scale AI will develop more than 50 possible uses of artificial intelligence (AI) for Qatar's government over the next five years, the statement added.Qatar, a wealthy gas producer and longtime ally of the U.S., is in a race to become an AI leader amid rising competition from neighboring Saudi Arabia and the UAE.Founded in 2016, Scale AI provides large amounts of accurately labelled data for use in training tools such as OpenAI's ChatGPT.The company also helps its customers, which include tech giant Microsoft, Wall Street bank Morgan Stanley and AI firms such as OpenAI and Cohere, to create and refine data sets. CEBU PACIFIC LAUNCHES AI-POWERED CUSTOMER SERVICE FOR TRAVEL ASSISTANCE
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