AUGUSTASIA BUSINESS OUTLOOK19stents, balloons, dilatation catheters, and other medical devices. One-Upmanship on the RestOwing to the stringent regulations of the FDA, the whole journey of importing and providing the products in Thailand has always been an uphill task, wherein a credible distributor like Alliance Pharma has to undergo a protracted process of registration of medical products and equipment. The goods should adhere to the FDA and be supplemented with files of supporting documents that undergo a thorough evaluation. Running back-and-forth between the product developers, doctors, hospitals, and their meeting committees, the company has to make sure that the registered products meet the needs of the clients. "The whole process takes more than three years. By the time you are ready to sell, there are other competitors in the market," shares Dr. Sopon Manomaya, Managing Director, Alliance Pharma. Despite the challenges, Alliance Pharma has been successful in connecting its customers with the right manufacturer and products. The rationale behind the success is the company's extensive network of eminent business partners and veteran team. The company takes great pride in its team, which is spearheaded by strong multi-disciplinary management personnel. "We have been in the pharmaceutical business for the last 15 years. Except for the entry-level employees who keep changing due to turnover, the core mid and top-level management teams still remain intact and have been driving the company's business since the inception of Alliance Pharma," explains Dr. Sopon Manomaya.The strategic modus operandi also serves as a competitive advantage & helps Alliance Pharma ensure quality delivery in its every project. The venture understands the significance of market research and industry knowledge in fostering a customer-oriented business. Hence, it has established strong industry connections and networks, that, in turn, help the company churn out all the scientific and technical knowledge about the market and the product. This also assists the company in selecting and importing best-in-class products, which are then stored in its temperature-controlled warehouses. The process is further accentuated by the company's quality control team, which deploys rigorous examination of every drug, device, and package. The in-house logistics and the last-mile delivery systems further equip the company to transport the goods quickly yet safely. The firm moves a step further in case of emergencies and facilitates instant medical aid by delivering medicines on motorcycles. Fueling the Legacy Apart from its consistent endeavor to leverage quality-driven medicines, Alliance Pharma has also played a significant role in crisis management, during the recent pandemic through its initiatives, including feeding the caregivers of COVID-19 patients and donating emergency haemostatic pads to the Petchkasem Foundation, Bangkok. In addition, the company also seized the limelight by providing food to the homeless people in Sanam Luang, Bangkok. With such positive perks added to its name, Alliance Pharma is currently in the process of offering the latest pharmaceutical and medical device products, which are already in the process of registration. Chartering further into the future, the company seeks to fulfill to its mission of providing the industry with the best-quality medicines at an economical price and seeks to partner with newer and highly-qualified manufacturers in the near future. Alliance Pharma is dedicated to importing & delivering top-notch products in a cost-effective manner, thereby empowering all patients to reap the benefits of standard treatment of care
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