DECEMBERASIA BUSINESS OUTLOOK9HOW BRANDING STRATEGIES HELPS INTERNATIONAL BUSINESSES FOR LONG-TERM GROWTHIMPRESSIONSOnly a few successful businesses required effective branding strategies prior to the internet. These were the biggest names in business, with global operations and employees all over the world. Coca-Cola is one such company. For decades, the beverage corporation has catered to a global customer base, tailoring advertising, distribution, and pricing to each market while adhering to its global brand strategy of sharing happiness. Fast forward to the 2000s, and most businesses are global from the beginning. Anyone can create an online business presence, whether it's a one-page website, an e-Commerce store, or a social media profile, thanks to the internet. Companies of all sizes can launch global marketing campaigns and attract more customers without dedicated marketing teams with reasonable budgets and marketing creativity. It's essential to create a deliberate global brand strategy before executing marketing campaigns. A solid strategy increases your chances of connecting with your target market and converting prospects to customers.How Branding Works?A brand is more than just a name, a logo design, or a snazzy strapline it is everything that encompasses your organization and helps to set you apart from others. For example, branding can be achieved through:· The visual identity of the brand (logo, website, and colors, are just some examples).· Advertising and Communications· Product and Packaging design· In-Store Experience· Pricing· Sponsoring and PartnershipsThink of a brand as a person, each individual has their own personality, way of dressing, communicating, their own values, friends, characteristics, and story to tell. It is this that makes businesses who they are and it is also these characteristics that make a brand. In essence, brand strategies and emotion are two sides of the same coin. Successful businesses develop a strong emotional bond with their customers. To `build loyalty and garner
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