OCTOBERASIA BUSINESS OUTLOOK4 Vol 01 · Issue 2 - 1 · October , 2022 Publisher Alok Chaturvedi Managing Editor Emmanuel Chiristi Das Editorial Avinash Barik Heena Kousar Hima P M Samatha SP Manager - DesignPrabhu Dutta A.R.N RayEditorial queries editor@asiabusinessoutlook.comSales Team Harold Vinson Ezekiah S. EdwardGopalkrishna Sharan To subscribeVisit www.asiabusinessoutlook.com/subscribe/ or send emailto subscription@asiabusinessoutlook.comMagazine Price is $50 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Biz Print Media Technologies Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 Biz Print Media Technologies Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Designer Mrigank Sharma Cover Concept Amit VermaGM Sales & Marketing Nagendra Kumar KCirculation Manager P MagendranAkshay Pratap SinghEditorialNo matter how big or small, a company's success depends on its reputation. Public relations is a crucial management strategy that firms can use to further their objectives and enhance their reputation. Although PR has the ability to reach a huge audience, it is too frequently disregarded. Because it is fueled by actual opinions and reviews from the outside world, public relations is a fundamental element in creating a reputable brand that people can trust. The articles that are published in the media and online are often neutral, at least for the most part, because they do not originate from your organisation.Content will always be in style, and it still heavily influences PR. In order to connect and interact with your diverse audience, you will need to create new, fascinating content as content consumption grows. PR agencies must therefore have a strong and creatively focused content team if they want to stand out from the competition. This team will be able to provide and narrate better tales through superior content by personalising and delivering to the niche media - both online and offline. Today, with the increased usage of social media, businesses and agencies must work closely together on content and distribute engaging content to engage their audience. This is because the dynamics of media have changed significantly, limiting the amount of time that today's audience has to peruse content.The Indian PR sector has been developing steadily over the past few years, especially since some of the biggest international PR firms established agencies there. The Indian PR sector is estimated to be worth about Rs 2,000 crore and expanding at a rate of roughly 12%, despite the fact that there are numerous estimations floating around in this regard. From established businesses to the newest start-ups, PR has established itself as a reliable ally in business. Let's take a look at some of the difficulties that the PR sector may face as 2023 approaches. Emmanuel Christi DasManaging Editoreditor@asiabusinessoutlook.comContent at the Centre of Corporate-Public Relationssiliconindia | | April 202035siliconindia | | October 201921We simplifyENTERPRISE UXAustin | Hyderabad | Bangalore | Mumbaiwww.f1studioz.combusiness@f1studioz.com+91 77801 69162
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