JUNEASIA BUSINESS OUTLOOK9On April 17, Kellogg India announced the appointment of Vinay Subramanyam as the head of marketing for its India and South Asia markets, which include Nepal, Bangladesh, Sri Lanka, and the Maldives. According to the company, he will be in charge of scaling category development, driving strategic initiatives, and overseeing the organization's brand and marketing initiatives.Subramanyam has previously worked at Kellogg in sales development and category marketing roles between 2011 and 2015. He began his new position in April and will be based in Mumbai.He was the Chief Marketing Officer at Pidilite Industries before rejoining Kellogg India. He previously led marketing for Britannia Industries Ltd. He has also held various sales and marketing positions throughout his career and has led large, successful teams. In 2002, he began his career at VIP Industries as an Area Sales Manager.Prashant Peres, Managing Director, Kellogg South Asia, commented on the appointment, saying, "We are thrilled to welcome Vinay Subramanyam back to Kellogg." His track record of building large brands, launching successful innovations, and understanding the essence of who we are will bring a new perspective to Kellogg's purposeful marketing agenda, elevating our brand and marketing strategy. He will play an important role in our exciting agenda to reimagine South Asia's food future." The Indian state government announced on Monday that a subsidiary of the world's largest manufacturer of branded sports footwear, Pou Chen, will invest 23.02 billion rupees ($280.86 million) in establishing a manufacturing facility in Tamil Nadu.In the fiscal year 2022, the Taiwanese footwear manufacturer for brands such as Nike, Adidas, New Balance, and Timberland produced and shipped over 272 million pairs of shoes globally, up nearly 14% from the previous year. It already has manufacturing facilities in Bangladesh, Cambodia, Myanmar, and Vietnam."We hope this is the first of many investments to come (in India)," Pou Chen Vice President George Liu said during a meeting with Tamil Nadu Chief Minister M.K. Stalin that was livestreamed online.The investment, which would create approximately 20,000 jobs in Tamil Nadu over a 12-year period, comes nearly a year after Taiwanese peer Hong Fu Group agreed to invest 10 billion rupees in the southern state to manufacture footwear.According to a government agency report, Tamil Nadu accounted for 45 percent of India's footwear exports over the last five years, with many brands, including Giorgio Armani and Gucci, manufacturing or sourcing raw materials from the state.Other global names, such as Apple suppliers Foxconn, Salcomp, and Pegatron, have also increased production in Tamil Nadu and the rest of the country in order to diversify their manufacturing footprint away from China and Taiwan.Sources reported in February that Pou Chen planned to cut around 6,000 jobs at its Ho Chi Minh City plant in Vietnam due to low demand, citing two local officials. KELLOGG INDIA APPOINTS VINAY SUBRAMANYAM AS HEAD OF MARKETING FOR SEA OPERATIONSNIKE & ADIDAS SHOEMAKER POU CHEN PLANS TO INVEST NEARLY $281 MILLION IN INDIANEWSROOMJUNEASIA BUSINESS OUTLOOK9
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