APRILASIA BUSINESS OUTLOOK4Increasing Popularity of Sports The sports consulting market in Asia is growing rapidly, driven by the increasing popularity of sports in the region. Consulting firms are providing a range of services including market research, marketing and sponsorship strategy development, event planning and execution, and athlete management. The demand for sports consulting services is particularly high in countries like China, Japan, and South Korea, where sports industries are rapidly developing. These countries are also hosting major international sporting events like the Olympics and the World Cup, which has further increased the demand for sports consulting services. Sports consulting firms in Asia are also focusing on innovation and technology, as they see the potential of using data analytics and digital platforms to better serve their clients. Hence, the sports consulting market in Asia is expected to continue growing as the sports industry in the region expands, presenting opportunities for both established firms and new entrants. In this issue, we have focused on this particular market. The cover story of the issue features Singapore-based Mana Group which has honed its craft and established a network in nations with thriving sports scenes, such as Australia and the US. The firm has the network to provide clients access to this network as Asia's sports market expands. Mana Group has extensive production and rights management knowledge and takes a distinctive approach to developing rights packages and content that broadcast networks and OTT platforms will buy, adding value for leagues and clients. Reading on you will find more such stories. Keeping abreast of the latest developments in this market, Asia Business Outlook has shortlisted the top companies that have proved their excellence through innovative approach. In a bid to fulfill the customer expectations and contribute to the market's evolution with their result-oriented persistence, these companies are raising the bar of quality and delivery in this field. Do send your feedback and suggestions. Sudhakar SinghManaging Editoreditor@asiabusinessoutlook.com Vol 01 · Issue 2 - 1 · APRIL, 2023 Alok ChaturvediPublisherManaging EditorSudhakar SinghAssociate EditorIndranil ChakrabortyAssistant EditorHeena KousarEditorial TeamShivani PradhanRoshan AktharManager - DesignPrabhu Dutta A.R.N RayEditorial queries editor@asiabusinessoutlook.comSales Team Vinson Raj Ezekiah S. Edward Kommareddy Lahari S ShajilalAkshay Pratap SinghTo subscribeVisit www.asiabusinessoutlook.com/subscribe/ or send emailto subscription@asiabusinessoutlook.comMagazine Price is $50 per issueEditor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Biz Print Media Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 Biz Print Media Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Senior Designer Rajesh R BVisualizer Varun B Aruna Kumari K GM Sales & Marketing Nagendra Kumar KCirculation Manager P Magendran
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