NOVEMBERASIA BUSINESS OUTLOOK4 Vol 03 · Issue 10 - 11 · NOVEMBER, 2024 Alok ChaturvediPublisherManaging EditorSudhakar SinghAssociate EditorDarshan KAssistant EditorRoshan AktharEditorial Team Viswanathan ALakshmi PrabhaGM - Media & Graphic Designing VisualizerPrabhu Dutta A.R.N RayEditorial queries editor@asiabusinessoutlook.comSales TeamEmmanuel Das MonicaTo subscribeVisit www.asiabusinessoutlook.com/subscribe/ or send emailto subscription@asiabusinessoutlook.comMagazine Price is $30 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Biz Print Media Pvt. Ltd. and Printed at Executive Prints - 113/7, Ground floor, Old madras road, Halasuru, Bangalore 560008 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2024 Biz Print Media Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Senior Designer Rajesh R BVisualizer Antony Arnold FSuanya chakrabortyGM Sales & Marketing N Kumar Circulation Manager P MagendranGlobal Palates,Indian Tea India remains one of the world's largest tea producers and exporters and its tea export market is booming. The country is also one of the world's most important growing areas due to its rich legacy of tea cultivation and a favourable climate for growing many varieties, like Assam, Darjeeling and Nilgiri. The market of tea export in India has been growing steadily with the rising demand for high grade tea varieties especially in the Middle East, United States, and Europe. It is not only India's competitive pricing strategies that this growth is attributed to, but also rising global health consciousness, which has led to the demand for organic or specialty tea.Moreover, India has been working on developing its presence in the global arena by branding and value addition. In order to boost the Indian tea demand internationally, some initiatives to bolster up the Geographical Indication (GI) tags of Darjeeling and Assam teas together with campaigns to promote the unique flavors of Indian tea have been undertaken. The Indian government has also been instrumental in extending financial aid to small scale tea growers, easing export policies and promoting tea production of high quality. Moreover, Indian exporters had been able to enter new markets and improve on existing trade relationships through participation in International trade fair and exhibitions. It is with the view of staying updated with the emerging trends in the region's business landscape that Asia Business Outlook has come up with a special issue containing stories of companies that have demonstrated their capability through their expertise. To strengthen the business landscape with their tightly-knit and result-oriented approach, they are setting new standards of effectiveness. Your input is valuable to us and we would appreciate your feedbacks and suggestions. Sudhakar SinghManaging Editoreditor@asiabusinessoutlook.com
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