Helping to increase profits and market share

The surging need for enhanced customer digital experiences has led to the growth of the marketing consulting market. Marketing consulting organizations are under constant pressure to render services as per the changing demand from clients and at affordable prices, with the surge in market competition. This has encouraged firms to improve the efficiency of their marketing campaigns as well as their operations by providing information to their target audience. The As the trends reshape the Marketing consulting market, we have come up with this special issue that focuses exclusively on this unique segment.

The cover story of this issue features Manning & Co., a marketing firm established in 2008 as an integrated marketing consultancy by Gemma Manning, a marketing expert and serial entrepreneur. Initially started in Australia, M&C later expanded into Asia, with a holistic view that connected its operations, understanding the critical relationship between sales and marketing and making sure to close the loop wherever needed. With a strong track record of 15 years providing integrated marketing, M&C has positioned itself to be more than just digital and has the unique competency to be strategic and connect the dots. Having business across Australia, New Zealand, and Asia, M&C is also able to see differences in the marketplace, where Asia at the moment needs to shift from a siloed view of marketing to more of an integrated view.

This issue also features W7Worldwide. W7Worldwide is an independent award-winning marketing consultancy in the Middle East, took little time in making an impact in the Asian continent by connecting people and creating deep bonds between clients and audiences. W7Worldwide creates authentic brand stories that reflect the purpose and messages of clients while resonating with audiences.

Keeping abreast of the latest developments in this market, Asia Business Outlook has shortlisted the top 10 companies that have proved their excellence through innovative approach. In a bid to fulfill the customer expectations and contribute to the market’s evolution with their result-oriented persistence, these companies are raising the bar of quality and delivery.

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