Redefining Food Choices

Asia F&B market is rapidly growing due to factors such as improvement of disposable income, increased urbanization, and shift in consumers’ preferences. With growing economies throughout the region, the consumption of staple as well as novel food and beverages has increased. China, India, Indonesia, and other South East Asian countries are getting a new middle class that is moving up from staple and low range products. As one of the trends, it is possible to note the demand for healthy and environmentally friendly products. The consumers are moving towards organic, plant based and functional foods which can meet their nutritional and environmentally sustainable requirements. The increase in the e-commerce platforms and food delivery services especially due to the pandemic has also helped in the growth of the market as it provides many choices to the customers.

Global players are continuing to invest in Asia because they know the region has the right conditions. Local brands are also steadily becoming popular offering products that are acceptable in the local markets. For instance, the markets of Japan and South Korea are highly interested in new beverages and snacks which are related to traditional tastes but are packaged in modern ways and have health benefits. Moreover, government policies on food security, food safety and support to local agricultural producers have added more vigour to this sector. Therefore, it can be concluded that the F&B market in Asia will remain on the growth trend, the main trends in the development of which will become innovation, environmental friendliness, and healthy products.

It is with the view of staying updated with the emerging trends in this business landscape that Asia Business Outlook has come up with a special issue containing stories of companies and leaders who have demonstrated their capability through their expertise. To strengthen this business landscape with their tightly-knit and result-oriented approach, they are setting new standards of effectiveness.

Your input is valuable to us and we would appreciate your feedbacks and suggestions.