Transforming Exhibitions with Creativity

The market for exhibition stand contracting has been steadily growing in Malaysia over the past few years because of the growth of the local events industry and the need for higher quality solutions. This is because Malaysia as a country is located at the heart of the South East Asia region, making it a preferred venue for holding international exhibitions, trade shows, and conferences. Among the key factors that have led to such growth is the sound economic environment within the country, which has extended its support to both domestic and global industries to engage in different business events. The Malaysian government has also contributed significantly through the development of MICE tourism whereby the government has supported through the development of infrastructure and marketing.

This has resulted in an increase in the events and exhibition, which consequently has created the need for stylish and customized exhibition stands. Business entities are in great demand of new and innovative logo designs that can capture the attention of potential customers. This trend has created pressure on the exhibition stand contractors to improve their design skills and incorporate better technologies such as the modular stands, the interactive displays, and the sustainable materials to satisfy the clients. Furthermore, the contracting of exhibition stands has not been left behind because of the trending use of digital solutions. Whereas virtual reality (VR), augmented reality (AR), and other interactive technologies are used in stand designs to enhance the experience of visitors. It not only helps exhibitors to stand out in a crowded marketplace but also gives them rich data on their visitors.

It is with the view of staying updated with the growing trends in this region’s business landscape that Asia Business Outlook has drawn a list of select few companies that have demonstrated their capability through their creativity. To strengthen the business environment of the country with their tightly-knit and result-oriented approach, they are setting new standards of effectiveness.

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