Dietary preferences across the globe are changing at a pace much faster than ever before. With the high-paced lifestyles, there is a growing dependency on packaged food or snacks for nutritional requirements. Manufacturers of these snacks, mainly corn puffs, chips, nuts, and seeds, have to overhaul their existing equipment to cater to the huge public demand. This has brought forth huge demand for snack processing equipment.
As per a report by Snack Processing Equipment Market by Meticulous Research, the snacks processing equipment market is expected to grow at a CAGR of 6.6 percent from 2022–2029 to reach $1.8 billion by 2029. The research further states that ‘the snack processing equipment market is mainly driven by the increasing demand for snack food, innovations in snack food equipment, and the growing trend of healthy snacking’. Innovative manufacturers are vying to claim their market share, but Zirve International has already made long strides.
Turkey-based Zirve International is an industrial engineering company specializing in developing and producing equipment for chips and snacks. The firm provides snacks and chips production equipment, packaging solutions, and consultancy for the correct equipment selection per the target market.
“We have been able to reserve a large share in the global markets and compete with major international companies through our focus on high quality and keeping pace with the development of new technologies”, says Eng. Hadri, General Manager, Zirve International. To add to it, he says, “We have gained the trust of a wide segment of customers, and we are among the most prestigious companies in this field”.
Range of Equipment & Services
Zirve International offers various production lines including its natural potato chips production line, tortilla chips, corn chips, popcorn, cornflakes and cereal, and nut roasting. The firm provides end-to-end support when a customer comes for selecting and installing any Zirve products. The firm trains client staff in the operating stages and offers periodic maintenance and permanent emergency response.
Zirve International runs on operating systems like Continue, Servo Motor, Pneumatic, and Mechanical and offers packaging options like a pillow, Gusseted, Quadro, Carousel, and Doypack.
To ensure that the product remains competitive and up-to-date with the market requirements, the R&D department within Zirve International constantly works to update the products and include new products.
The changes are in-line with client requirements and are designed and delivered keeping customer satisfaction in mind. Once a potential client contacts, utmost priority is given to understanding their ideas and visions about the projects they wish to undertake. Continuous follow-up and listening to the client are the modus operandi of Zirve International.
"Our client-centricity approach is irrespective of the size of the client’s business. Once a client reaches out to Zirve International, they are treated as partners, and the focus is on delivering the ‘highest levels’ of service to ensure the success and continuity of the client project.
For example, one of the largest food organizations, a Jordanian Saudi company, required help introducing new food product varieties. Zirve International was called in for service. The company delivered the equipment to produce new types and offered packaging systems. The resultant array was an instant hit in the Middle East markets”, shares Eng. Hadri, General Manager.
Aiming for Global Reach
Apart from the Middle East, Zirve International is catering to Africa and Europe and extending its footprints to North America. The products adhere to global quality standards and are inspired by the modern and latest technologies. Good relationships with the clients, responding to them promptly, and providing exceptional after-sales service via regular follow-up to ensure that the client can resolve any operational difficulties are the hallmarks of the services. In addition to the equipment, Zirve International delivers spare parts for the smooth functioning of the equipment.
We have gained the trust of a wide segment of customers, and we are among the most prestigious companies in this field
The company is well-poised to tackle the strong market growth in the coming years. The global food standards are evolving along with the market, and continuous R&D undertaken by Zirve International will help offer specific products worldwide. Gradual stabilization of raw material prices and significant global consumption of packaged food products present enormous business and expansion opportunities for Zirve International to make their presence felt globally.
Amer Hadri, General Manager
After completing his engineering from Aleppo University, Eng. Hadri began his journey as a manufacturer of chip production lines and packaging machines. He entered the industry in the early 2000s and was passionate about everything related to the industry. After gaining experience and an understanding of the workings, he established his company, which had its challenges. These included technical and logistical difficulties, but the resilient Eng. Hadri worked to remove these difficulties permanently in the medium and long term. This was achieved when he moved the company's headquarters to the Republic of Turkey, which enabled Zirve International to serve the global market
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