MNCs as well as Indian organisations are adopting learning cultures and are looking to invest in the development of their leaders. Because of their well-documented benefits, importance, and need in this market (also in every market), executive presence, emotional intelligence and verbal communication are frequently requested. Also, many Senior Leaders from MNCs consistently communicate internationally - be it for delivering presentations at HQs, or because they have a team made up of both domestic and international reports. As India continues to grow economically and geo-politically, Indian leaders will need to further be comfortable in international contexts - often direct communication all while paying attention to cultural norms.
The business ecosystem also requires coaches who are able to elevate the potential of entrepreneurs and help them succeed in their organizational goals. Founders and Celebrities wear many hats and are often in need of a strategic sounding board, skill development in relationship management and staffing, as well as someone to help plan and keep them to account.
Zubin Jay Mirchandani works with world class corporate leaders in India and abroad who are self-led and are firmly committed to their development and making a bigger impact in the world. He is very particular in choosing their clients-who are committed to the process and are willing to do what it takes to level up. “High performance is our niche and because we specialise in competencies that are horizontal in nature and really touch all leaders, we are industry agnostic.
We specialise in and have programmes in Executive Presence, Verbal Communication, Emotional Intelligence, Cross Cultural Communication, C-suite Outplacement, as well as Women in Leadership”, mentions Zubin Jay Mirchandani, Founder, Coach, Trainer & Author at Eminentsteps Consulting.
The fact that an organization is investing in a robust coaching programme for their people is already a good sign of their values and culture of development. Nonetheless, it is very important to align the chosen leadership competencies to work on with the leader as well as with the organization, typically their manager and the HRBP. Everyone needs to be clear on what is being worked on and agree on it. As such, with multiple parties involved, transparency on chosen competencies to work on as well as communication of expectation is crucial both from a contract fulfilment point of view but also a ROI and measurement point of view.
“One method we use for ROI is that we run 360 assessments at the beginning of an engagement which helps justify choosing certain leadership competencies to work on. At the end of the engagement, we run a short form 360 on the competencies and compare the results. Because we take 25+ stakeholder ratings and comments we can see the progress and overall ROI in the leaders' competencies”, mentions Zubin Jay.
Eyes on Excellence
Eminentsteps Consulting is an award winning Leadership Advisory that has an impressive track record of delivering outstanding results for high-performing corporate leaders, entrepreneurs, celebrities, performing artists, and others under the efficient leadership of Zubin Jay. It facilitates behavioural change and implements strategic process enhancements that yield enduring positive outcomes. The company’s CEAH Coaching methodology revolves around providing content and tools based on development needs and thereafter reinforcing the application of the content over several months until the right habits are formed.
This provides an environment for successful and permanent behaviour change. The firm collaborates with some of the world’s best including spearheading a Coaching program with World's Best Leadership authority Dr. Marshall Goldsmith - Coach of President Obama and Dr. Jim Kim, and others of that ilk. Zubin Jay is the 2019 Dr. Marshall Goldsmith Achievement in Coaching Award Winner at the World HRD Congress. Zubin Jay holds an International MBA from Schulich School of Business, York University in Toronto.
Zubin is the 2019 Dr. Marshall Goldsmith Achievement in Coaching Award Winner at the World HRD Congress
One can gage a coach's performance by a strong record of development through 360 feedback but also by the people they have worked with. Because barriers of entry into the Coaching industry are low, it is important to look at track record/testimonials of people the coaches have worked with. Though credentialing and participation in coaching associations are beneficial, the reality is that senior corporate leaders don't care too much about certificates, and more. Rather, senior leaders want coaches who they connect to and that have shown a great record of achievement with similar or recognised people. “At our coach training academy - TTC - for both young as well as experienced coaches, we instruct coaches to get as many clients in front of them in their specific niche, and ensure they get testimonials highlighting the benefits of the coaches work.
The industry is filled with many who want to help others but rather don’t know how to run the business of helping others. Social proof or testimonials demonstrating excellence within one’s niche goes a long way in convincing leaders to reach out. As such in our TTC coach training programme, excellent frameworks are given and practiced but application with real clients as well as the development of the business side (materials, custom PDFs, niche selection) is prioritized”, states Zubin Jay. “We plan on empanelment of coaches under our brand, a talk show, as well as further book releases are all in the pipeline in the near future”, he concludes. Zubin Jay's upcoming book on Emotional Intelligence and Habit Building, titled 'Success Feels Good,' is anticipated to be released later this year.
Zubin Jay Mirchandani, Founder
Zubin Jay Mirchandani is an award-winning Leadership Coach who works with high-performing corporate leaders, entrepreneurs, celebrities, and performing artists across the world. He specializes in Executive Presence, Verbal Communication, Emotional Intelligence, C-suite Transition/ Outplacement and Women in Leadership. He has 18+ years of experience Coaching and in Retail Stock Brokering, Banking and Consulting. Zubin Jay, with experience in 6+ countries, brings a tremendous amount of international exposure and understanding of performance, behaviour, communication and culture in global contexts. Zubin Jay has trained with some of the World's best including Steve Job’s Coach John Mattone, as well as Dr. Marshall Goldsmith - the No.1 authority in Coaching and leadership. Zubin Jay holds an International MBA from the prestigious Schulich School of Business, York University in Toronto, Canada.
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