Online Shopping Post COVID-19: Convenience Remains the Key

The COVID-19 pandemic has brought significant changes to the way we live and work. One of the most noticeable changes is the shift towards online shopping. With physical stores closed or operating under restrictions, people turned to online shopping for their daily needs. While the pandemic is still ongoing, it is evident that online shopping is still promising in the future post-COVID-19 recovery despite the challenges that exist.

Based on recent research performed by Katadata, it has been found that there is a consistent decrease in the number of visits for the five most popular online shopping platforms in Indonesia during December 2022 to February 2023. This decline poses a challenge for online shopping platforms to sustain their business. There are several reasons that might contribute to the decrease in the number of visits which may include the easing of COVID-19 restrictions, the decrease in promotional offers and discount, and the continued emergence of competitors.

On the other hand, based on a recent informal survey happening on social media, it is shown that most users in Indonesia are still keen to shop online, even if there is a trend in the decrease of promotions like cashbacks, vouchers, or discounts. The primary reason stated by them is convenience. Doing online shopping means they can buy what they need from the comfort of their homes, without the need to go outside and wait in queues. The pandemic has made people realize the convenience and ease of online shopping, and this trend is expected to continue even after the pandemic is over.

There are, however, still some products or services that need to have a look and feel experience before being bought. For example, fashion items, fancy food, and fragrance. However, the number of such products is limited compared to other products that people already knew, trusted,  and used for some time that would not need additional look and feel experience. Products like stationary, medicine, household electronics, and groceries are examples of products that people are comfortable buying online without even seeing or touching them first.

Furthermore, online shopping platforms might also consider the recent trend of social commerce by integrating social media platforms, influencers, and content providers to promote the products and services. This will not only help them reach a wider audience but also increase engagement and build brand awareness.

In conclusion, the consistent decrease in the number of visits for popular online shopping platforms in Indonesia during December 2022 to February 2023 remains a challenge for the industry. However, by focusing on building customer loyalty, investing in new technologies, and tapping into the growing trend of social commerce, online shopping platforms can overcome this challenge and continue to thrive in the post-COVID-19 era.

To be successful in the post-COVID-19 era, online shopping platforms need to adapt to consumer needs, behavior, and trends. They need to offer a seamless and convenient experience, where customers can find what they are looking for easily and quickly. They should also consider competitive pricing and a wide range of products to choose from.