According to a report published by Statista, the pharmaceutical market of Iraq is projected to reach a valuation of $1,193 million by the end of 2023 and will continue growing at a consistent rate until 2028. The country's healthcare industry has been increasing rapidly, powered by the initiatives of emerging entrepreneurs and industry experts. We have also witnessed the UN lending a helping hand to Iraq to achieve all its sustainability goals by 2030. Various international NGOs are also supporting the country’s population in the areas o f education and healthcare.
Amidst this promising scenario, various industry leaders from the healthcare sector are trying to develop a proper system specific to the country and lower the dependence on foreign aid. Massive imports of medicines are taking place in this regard, and entrepreneurs from the pharmaceutical sector are responsibly catering to the growing demand in the national market. However, despite rapid growth, Iraq's pharmaceutical industry is highly unregulated. Even with the availability of medicines, they are not being delivered timely to the right places because distributors are not aware of the regulatory norms. Dr Snoor Henna, founder of Nadin Medicals, observed this problem. He started creating a solid team comprising industry experts who are abreast of all the industry regulations and creating an organized pharmaceutical distribution system.
Dr Snoor Henna has a long history in the medical industry. The head office of Nadin Medicals is located in Erbil, and currently, the company has clients across all states in Iraq. “Our pharmaceutical distribution system supplies branded, generic, and over-the-counter pharmaceuticals to more than 1000 customers spanning retail chains, independent retail pharmacies, and institutional providers such as hospitals, health systems, integrated delivery networks, and long-term care providers. We base our distribution excellence on electronic order processing and asset management tools that are testimony to our commitment to the Six Sigma methodology and the best in order accuracy and industry leadership in supply chain safety”, states Dr Henna.
The company offers competitive value through world-class sourcing, aggressively negotiated pricing, and high-value rebate terms. It works with customers on solutions, including supply chain management technology, world-class marketing programs, managed care, and rebranding of products and services that help them meet their business and quality goals.
The Growth Story
Dr Henna, a highly educated and experienced entrepreneur in Iraq’s burgeoning pharmaceutical market, commenced his multifaceted career journey after graduating from the respected Hawler Medical University. Starting as a community pharmacist in various pharmacies nationwide, he gained a profound understanding of healthcare needs. Concurrently, he served in the public sector as a clinical pharmacist, contributing to patient care. Later, he transitioned to roles as a medical and sales supervisor, regional manager, business unit manager, and country manager for private sector companies, accumulating extensive experience over many years.
Dr Henna's journey also involved strategic partnerships, co-founding pharmacies and wholesalers across Iraq. Amidst his promising career growth, Dr Henna finished his Master's degree from the same university, a testament to his commitment to continuous learning and driving excellence in the ever-evolving pharmaceutical sector.
From the beginning, Dr Henna understood that a pharmaceutical distribution chain cannot sustain itself in the market without following regulatory norms. He started Nadin Medicals in 2013, and in the last ten years, the company has gained considerable trust in the market. “We see that new regulations are coming into
play every year, and it is our responsibility to abide by them. With newer regulations, we must always leave room for improvement. That is exactly what the team at Nadin Medicals concentrates on the most", states Dr Henna.
Nadin Medicals empowers customers by providing the broadest suite of products and services and the most profound range of experience in healthcare. “We bring together industry-leading distribution services, branding, pharmacy automation, clinical decision support, information solutions, and staffing and consulting services to reduce costs and improve quality for you and your patients", he adds.
Nadin Medicals empowers customers by providing the broadest suite of products and services and the most profound range of experience in healthcare
Nadin Medical’s pharmaceutical distribution network supplies branded, generic, and over-the-counter pharmaceuticals to more than 1000 clients spanning retail chains, independent retail drug stores, and institutional suppliers such as clinics, health systems, integrated delivery networks, and long-term care providers. The company bases its excellence in distribution on electronic order processing, asset management tools, a commitment to Six Sigma techniques, the finest in order precision, and premium services in supply chain security. It offers competitive value through world-class sourcing, aggressive negotiations for pricing, and high-value discount terms. “We work with our clients on solutions, including supply administration technology, world-class promotional programs, managed care, and repackaging items and services, that help them meet their business requirements”.
The company has been bringing in different kinds of new products from the pharmaceutical and nutraceutical sector into the Iraqi market from many manufacturers across the world. It follows a strict and seamless process of SCM in this regard. As it is known that pharmaceutical and nutraceutical products involve various kinds of regulations, the regulatory landscape keeps fluctuating from time to time. Nadin Medicals works in accordance with the changing import guidelines and has gained recognition in the market because of that. Moreover, the company follows a flat organizational structure which makes departmental communications very easy to handle.
Nadin Medicals is on a mission to empower customers by offering an extended suite of products and services by seasoned professionals experienced in healthcare. It is a perfect combination of the leading distribution services in the nation, customized packaging, pharmacy automation solutions, clinical decision support, information solutions, and staffing and consulting services that help reduce costs and improve quality for both physicians and their patients. Dr Henna’s long experience in the medical industry has been very helpful in creating the vision and mission statement for Nadin Medicals. He was able to properly analyze the market scenario and create solutions and services that would address the exact requirements arising in the industry.
Looking Ahead
Since its inception in 2013, the company has been able to regularize all operations and create a perfect system for pharmaceutical distribution in Iraq. It is only because of the founder’s dedication that the company is now regarded as one of the most promising in the country's healthcare market. Apart from bringing in new pharmaceutical formulations into the Iraqi market, the company is also planning on distributing nutraceutical products. The idea here is to import best quality supplements that are protein rich and have various other advantages.
The company is also looking at forming an e-Commerce platform and expanding business by means of that. It wants to become one of the leading companies in pharmaceutical and nutraceutical products in Iraq. “Looking ahead, we would like to expand our operations and start researching the creation of new molecules to boost the generic medicine market. We also want to increase our import rate and bring high-quality medicines from the top European manufacturers. These factors will be market differentiators for us in the coming years", concludes Dr Henna.
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