In the last ten years, Oman has tried to diversify its economy and has been investing in sectors like tourism, logistics, manufacturing and renewable energy apart from oil and gas. This has been made possible by visionary business leaders who are in tune with the new trends in the global business environment and at the same time, exploiting the competitive edge that Oman has to offer. Omani business elites have been central to this change through the promotion of innovation, new business creation, and sustainability. They have supported policies that seek to diversify the economy and generate employment so as to cut down on dependence on oil income. For example, investments directed towards the construction of ports, airports and industrial cities have boosted Oman’s connectivity as well as its position as a preferred investment destination in the region.
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