The Real Estate market in the Philippines is projected to reach a value of $6.36 trillion in 2024 according to Statista. It has experienced remarkable growth over the past decade, driven by the country's expanding economy, rising household incomes, and sustained demand for housing. Even during the pandemic, the sector demonstrated resilience, with real estate continuing to be a preferred investment for many due to its stability. Post-pandemic, there has been a noticeable shift in demand towards residential properties located outside the National Capital Region.
However, the market has become increasingly competitive, with more developers entering the market and established players expanding their presence beyond Metro Manila to other regions. This, coupled with rising development costs driven by inflation and higher construction expenses, has created challenges for maintaining profitability and differentiation.
To overcome these challenges, Architect Antonio V. Turalba, Jr., President & CEO, Active Group focuses on innovation and differentiation, creating landmark projects that go beyond functional spaces to offer aspirational communities with modern amenities and lifestyle features. He also adapts to shifting market demands by designing developments in less congested areas, prioritizing open spaces, health, wellness, and sustainability to meet the evolving preferences of buyers.
By staying true to his brand promise of building quality, sustainable communities, Antonio ensures that his company’s projects contribute positively to local economies through job creation and infrastructure development, fostering long-term growth and prosperity for both residents and the surrounding areas.
Strategic Focus
Antonio believes that diversification is key to addressing the varied needs of the market. While his company’s current focus is on subdivision lots, it is also exploring expansion into other segments such as housing, condominiums, and leasing. This strategy allows it to offer a broader range of products that align with evolving market demands. When approaching project diversification, the company assesses the
unique characteristics of each locality to determine the most suitable type of development. This includes analyzing factors such as local demographics, economic conditions, and the area's long-term growth potential. Active Group’s goal is to develop properties that not only meet the preferences of the target market but also address the specific needs of the community. “Our decisions are driven by careful market insights and a commitment to providing meaningful, sustainable living solutions that meet the preferences of our target market. This way, we ensure we’re offering high-quality developments that resonate with customers and contribute to long-term community development”, mentioned Antonio.
He designs urban developments to offer a balance between density and livability. By incorporating efficient space planning, maximizing green spaces, and providing access to recreational and leisure facilities, Antonio ensures that projects meet the needs of modern living without compromising comfort or quality of life. He also focuses on creating inviting environments where residents can relax, interact, and enjoy their surroundings, making sure they feel connected to both their community and nature. This approach allows Active Group to create urban spaces that are both practical and enjoyable to live in.
As the President of Active Group and an architect by profession, Antonio takes a hands-on approach in every aspect of its operations from land acquisition and project development to sales and marketing
As the President of Active Group and an architect by profession, Antonio takes a hands-on approach in every aspect of operations from land acquisition and project development to sales and marketing. This ensures that each project reflects the company’s commitment to quality and innovation. He is also proud to continue the impactful work and architectural legacy of his parents, the founders of the company, who are both architects and whose vision laid the foundation for his company’s success. “While we are a family-run business, we recognize the value of professional expertise. That’s why we bring in industry experts to strengthen our team and ensure our developments are thoughtfully designed, efficiently managed, and aligned with the evolving needs of the market”, said Antonio.
The Road Ahead
Antonio is excited about several upcoming projects, including his plans to expand into the condominium and housing markets. He aims to offer a diverse range of living options that cater to the changing needs of today’s buyers. He is also thrilled about Active Group’s expansion in Batangas, where it will be offering more properties to meet the growing demand in the area. The Mozzafiato Marina, in Balete, Batangas, is one such project that will elevate the lifestyle offerings of its communities. “These developments reflect Active Group’s commitment to creating innovative, high-quality spaces that enhance lifestyles and contribute to community growth. We’re excited about the possibilities these developments bring to our growing portfolio”, concluded Antonio.
Antonio V. Turalba, Jr. President & CEO, Active Group
Antonio understands that the needs of Filipino families and businesses are shaped by cultural values and evolving trends. He stays responsive by closely aligning projects with these aspirations, offering flexible payment terms that cater to a variety of budgets and preferences. He also considers key factors such as the desired facilities and amenities, ensuring that they support both the practical and lifestyle needs of Active Group’s target market.
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