Editor's Note

Helping to increase profits and market share

The surging need for enhanced customer digital experiences has led to the growth of the marketing consulting market. Marketing consulting organizations are under constant pressure to render services as per the changing demand from clients and at affordable prices, with the surge in market competition. This has encouraged firms to improve the efficiency of their marketing campaigns as well as their operations by providing information to their target audience. The As the trends reshape the Marketing consulting market, we have come up with this special issue that focuses exclusively on this unique segment.

The cover story of this issue features Manning & Co., a marketing firm established in 2008 as an integrated marketing consultancy by Gemma Manning, a marketing expert and serial entrepreneur. Initially started in Australia, M&C later expanded into Asia, with a...  >>More