The experiential marketing service sector in India is experiencing robust and dynamic growth, reflecting the evolving landscape of consumer engagement strategies. The approach has gained significant traction in India as businesses recognize the need to go beyond traditional advertising and connect with their audience on a more personal level. One of the key drivers fueling the growth of experiential marketing services in India is the changing consumer behavior and expectations. Today's consumers seek more than just product information; they desire experiences that resonate with them... >>More
Riddhi Dutta, Regional Vice President Asia, Backbase
Amandeep Kochar, President & Group CEO, Baker & Taylor
RP Singh, Founder, Asia Content Network
Lynn Zhang, Managing Director, Innovation & Customer Experience Practice, Kantar China
Reynaldo (Rey) Lugtu, Founder & CEO, Hungry Workhorse
Sharanya Ravichandran, Vice President, JPMorgan Chase & Co