Recording exponential growth over recent years, the pharmaceutical industry in Thailand is considered the second-largest market in Southeast Asia and has been propelling the country to become the medical hub of Asia. Multiple industry leaders and statistical studies attribute the growth partially to Covid and mostly to the country’s universal healthcare system, aging population, and growing medical tourism. But, with the realm of healthcare significantly shifting its focus onto offering quality care, there is an increasing demand for high-quality pharmaceutical products and medical devices, particularly in oncology, nephrology, and other specialty areas.
While there are many distribution companies that promise to bridge the gap between manufacturers and hospitals, very few lead by example by effectively catering to the needs of their customers through their exclusive products and prowess. One such example is Alliance Pharma Co., a premier provider of pharmaceuticals and medical device products in Thailand.
Incorporated in 2006, Alliance Pharma Co. is a part of Bioscience Group, one of the prominent suppliers of generic oncology products for Dabur Pharma Limited, India. With quality at the fulcrum of its operations, Bioscience Group has emerged as a formidable leader in the industry since 1996. Driving its parent group’s legacy further, Alliance Pharma is dedicated to importing and delivering top-notch products in a cost-effective manner, thereby empowering all patients to reap the benefits of standard treatment of care, specifically in oncology, OB-GYN, nephrology, psychiatry, and cardiology. Available both as oral drugs and injections, the company’s product portfolio includes medicines related to chemotherapy, targeted therapy, gene testing, antidepressants, and iron products. Besides, the firm also specializes in offering stents, balloons, dilatation catheters, and other medical devices.
One-Upmanship on the Rest
Owing to the stringent regulations of the FDA, the whole journey of importing and providing the products in Thailand has always been an uphill task, wherein a credible distributor like Alliance Pharma has to undergo a protracted process of registration of medical products and equipment. The goods should adhere to the FDA and be
supplemented with files of supporting documents that undergo a thorough evaluation. Running backand- forth between the product developers, doctors, hospitals, and their meeting committees, the company has to make sure that the registered products meet the needs of the clients. “The whole process takes more than three years. By the time you are ready to sell, there are other competitors in the market,” shares Dr. Sopon Manomaya, Managing Director, Alliance Pharma. Despite the challenges, Alliance Pharma has been successful in connecting its customers with the right manufacturer and products.
The rationale behind the success is the company’s extensive network of eminent business partners and veteran team. The company takes great pride in its team, which is spearheaded by strong multi-disciplinary management personnel. “We have been in the pharmaceutical business for the last 15 years. Except for the entry-level employees who keep changing due to turnover, the core mid and top-level management teams still remain intact and have been driving the company’s business since the inception of Alliance Pharma,” explains Dr. Sopon Manomaya.
The strategic modus operandi also serves as a competitive advantage & helps Alliance Pharma ensure quality delivery in its every project. The venture understands the significance of market research and industry knowledge in fostering a customer-oriented business. Hence, it has established strong industry connections and networks, that, in turn, help the company churn out all the scientific and technical knowledge about the market and the product. This also assists the company in selecting and importing best-in-class products, which are then stored in its temperature-controlled warehouses.
The process is further accentuated by the company’s quality control team, which deploys rigorous examination of every drug, device, and package. The in-house logistics and the last-mile delivery systems further equip the company to transport the goods quickly yet safely. The firm moves a step further in case of emergencies and facilitates instant medical aid by delivering medicines on motorcycles.
Alliance Pharma is dedicated to importing & delivering top-notch products in a costeffective manner, thereby empowering all patients to reap the benefits of standard treatment of care
Fueling the Legacy
Apart from its consistent endeavor to leverage qualitydriven medicines, Alliance Pharma has also played a significant role in crisis management, during the recent pandemic through its initiatives, including feeding the caregivers of COVID-19 patients and donating emergency haemostatic pads to the Petchkasem Foundation, Bangkok. In addition, the company also seized the limelight by providing food to the homeless people in Sanam Luang, Bangkok.
With such positive perks added to its name, Alliance Pharma is currently in the process of offering the latest pharmaceutical and medical device products, which are already in the process of registration. Chartering further into the future, the company seeks to fulfill to its mission of providing the industry with the best-quality medicines at an economical price and seeks to partner with newer and highly-qualified manufacturers in the near future.
Dr. Sopon Manomaya, Managing Director
With an MBA in healthcare management and a PhD in Social Science, Dr. Sopon holds more than two decades of experience in handling sales, marketing, import-export, and other pharmaceutical and healthcare projects. Along with steering the operations of Alliance Pharma, he is also a serial entrepreneur and is one of the founding members of Bioscience Group.
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