Air compressors are widely used in almost all industrial or manufacturing processes. The market’s expected growth rate is more than 7 percent in the next five years given the high rate of industrial growth both in India and across the globe. Indian manufacturers have found good exposure in the foreign market besides being able to support domestic needs; the emergence of Indian products is majorly due to its “good quality at a reasonable price” setting. The major challenge today is to adopt novel technologies and adapt to a dynamically evolving market; big companies tend to have demands with changing priorities from time to time.
A few years back, there were only five players in the local as well as the global market. But today, there are Chinese manufacturers in addition to numerous budding local manufacturers, which has increased the competition. With customers having multiple options to choose from, the players in the Indian market have to be competitive across a multitude of competencies.
With a cumulative experience of about 100 years, the brand of Chicago Pneumatics has factories in many international locations including one of their most state of the art facilities in Pune, India. The company exceeds client expectations with its high manufacturing capacity along with efficiency after sales. The Chicago Pneumatic brand’s reputation in the market is built on its machines’ longevity and low breakdown and maintenance rates. Thus, the company is fit to meet the future market needs by its extensive R&D capacity.
Standing Out
ATCORP is a leading distributor and service provider of Chicago Pneumatic’s industrial capital equipment, utilizing its director Asif Aziz’s 40 years of industrial expertise to perfect and hone its processes, delivering reliable solutions to its customers. ATCORP deals in both of the main air compressor types that constitute the majority of the market today - Piston Compressors and Oil-Injected Electric Screw Compressors.
ATCORP company director, Asif Aziz, says, “The market has evolved dramatically in the last 20 to 25 years. The pre-liberalization market was dominated by the Oil-Free Piston Compressors across industries. But now 95 to 98 percent of the market comprises Oil- Injected Electric Screw Compressors, and ATCORP is a leading manufacturer and supplier of the Indian market.” The company has a great hold in the beverage segment for many local and foreign players. While talking about ATCORP’s core competencies, Asif Aziz mentions, “We are well spread out in both services and sales. We have high machine availability, not only the core products but also spare parts. Our products and services cater to the breadth of customer requirements, ranging from small 1-2HP compressors right up to large 500HP compressors. Our machines are highly reliable and carry a good reputation. We have been in the market for about 15 years with an ever-diversifying product/service catalogue.”
The market has evolved dramatically in the last20 to 25 years. The preliberalization market was dominated by the Oil-Free Piston Compressors across Industries
Future Prospects
ATCORP has always focused on futuristic ideas. Its aim is to continuously incorporate new technologies and processes that effectively enhance efficiency, reduce energy consumption and maintenance requirements, and increase productivity by reducing downtime through industry leading after-sales services.
Asif Aziz says, “What customers look at increasingly is the ownership cost over the entire life-cycle of the product. Hence, we make it a point to provide an ownership cost of a period of 10 years. The market is increasingly tending towards energy-efficiency as 80 percent of the cost of running an air compressor is spent on energy consumption. Thus, the future models of ATCORP will evolve to be more efficient on energy and water use through R&D.
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