The onset of the Covid-19 pandemic gave a massive push to the previously slowly developing market of natural wellness and healthcare products and supplements. The shift towards more natural and ayurvedic products that can boost immunity grew rapidly at this time, as it seemed the safest method to protect oneself. While this period saw the emergence of multiple natural and ayurvedic health & wellness product manufacturers and sellers, only a few succeeded in formulating quality goods that made a visible impact on the overall health of the consumers.
Nature's Island a brand representative for Stalwart Nutritions, established in December 2018, is one of India’s leading firms for health & wellness products in the country and making them accessible to the consumers through a D2C business model via multiple e-Commerce platforms. Stalwart Nutritions is a super formulator of nutrition products that are of high quality and formulated by intense research done by scientists around the globe. “Nature’s Island combines the powers of western nutraceuticals and Indian Ayurveda. All our products are made in India, with the most advanced facilities along with global accreditations. With our great quality, we aim to place India on the world stage as the most advanced and affordable producer of effective health supplements”, says Raja Singla, Director, Stalwart Nutritions.
Offering A Gamut Of Products
Starting with clinically tested Collagen, an anti-aging supplement with numerous benefits for joints, skin, hair, and nails, Nature’s Island expanded its range of products to include whey protein, pea protein, as well as multivitamins for men and women to create a one-stop shop for holistic wellbeing and further, they are also planning to launch more products in the beauty nutrition, weight management and daily essentials vertical. Nature’s Island and Stalwart Nutritions is the first company in the nutraceuticals industry to make Fish Collagen available on online marketplaces at the most affordable price. “With intense research, we combined Collagen with well-suited ayurvedic ingredients to create powerful potions for bone and joint health. Over time, we have introduced other products on the same lines to bring in a
holistic health benefit for our customers”, adds Raja. The Collagen-based products are available in three main variants namely Skin Formula, Bone Joint Formula, and Pure Hydrolysed Collagen, and these products have received an exceedingly positive response from the consumers. The firm later launched new and innovative products like Kadha, First Milk, and Moon Latte, which garnered a terrific amount of support for their immunity- boosting effects during the covid crisis. Recently, they have also launched a novel fitness range with proteins like Whey Protein, Pea Protein, and various multivitamins. One of the most popular offerings from this brand is their Ultimate Bone Joint Formula. Formulated and curated after extensive scientific research, this product was introduced as a multi-benefit concoction to help relieve joint pain in people between the ages of 35-65 years. What gives Nature’s Island an edge over its competitors is its approach to selling the product.
Not only are advanced facilities used to create high-quality products, but the firm even adopts transparency in communicating what consumers can expect. Unlike its competitors, Nature’s Island does not make hypothetical claims of miraculous results, and when the product is able to deliver what is promised, the public is naturally more trusting of the brand. They leverage this trust in increasing word-of mouth publicity. In their aim to help their consumers live happier, healthier, and fuller lives, Nature’s Island takes pride in sourcing its raw materials from trusted and sustainable sources, conducting quality checks at various steps, and testing the products before rolling them out in the market. 
Charting The Path Ahead
Apart from their goal to put India on the map as a nutraceutical and natural supplemental products haven on account of the quality and affordability, Nature’s Island and Stalwart have many targeted goals for the near future. To begin with, they plan on providing an online Certificate of Analysis copy for every batch of their products, as a step towards increasing transparency and effective communication, as well as aiding in building the brand value. They are also working tirelessly to expand their Collengen-based product line to venture into skincare and natural beauty amplifiers as well.
With our great quality, we aim to Place India on the world stage as The most advanced and affordable Producer of effective health Supplements
“We believe this is a miracle ingredient that can be used smartly to bring better nutritional benefits. We are also testing some serums which shall go well in combination with our skin health range”, Ashmita Grover, marketing head. Further, they are also aiming to expand into newer segments and penetrate untapped markets like the weight loss supplements market. Lastly, they are also targeting foreign markets like the UK, US, and UAE.
Raja Singla, Director
Raja is a serial entrepreneur holding 12+ years of experience in the nutra industry, having worked across various verticals ranging from ingredient manufacturing to D2C branding.
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