The packaged food market is on the rise in Asia. This is resulting in widespread demand for packaging solutions all across the continent. In an urbanized structure, people hardly find the time for themselves and prefer packaged foods to cooking. The increase of disposable income has also given way to the use of packaged foods as a result of people willing to spend for this luxury. However, there are many quality control measures that need to be taken care of by a manufacturer before catering to the demand in the market. As the world is opting for eco-friendly solutions, the packaging industry is no exception.
The government of Thailand has also led down quality control policies that need to be followed for upholding the standards of eco-friendliness and sustainability in products. Ruangritdej has observed this need to provide sustainable products and came up with its own line of packaging. The company produces HDPE packaging material of various kinds in an environmentally safe process and assuring sustainability in products. The company believes in evolving with the changing consumer preferences of the industry.
It has always tried to redefine the whole unboxing experience for the consumer. The growth of e-commerce all across has also increased the demand for packaging that provides a colourful unboxing experience to the consumer. “But only keeping beautiful overview is not enough. Our company manufactures eco-friendly and sustainable packaging material that are pertaining to the international standards. We can see that the consumers are becoming more and more health conscious and demand for a better experience. That is exactly what we are here to give,” mentions Fuangrit Srinual, the Member of the Board of Directors, Ruangritdej.
Operational Excellence
The company keeps an eye of the quality assurance processes it follows during each and every step of the production process. Considerable investments have been done by the company on the grounds of R&D
and in the process it has been able to create such products which have not only impacted the market in a positive way, but also has added value to client businesses. The testing facility of the company is comprised of state of the art and advanced technology systems that provide full guarantee of a verified product. Moreover, the manufacturing setup of the company is also very advanced with all the imported machinery. It is only because of these factors that the company has been able to make a mark in this sector and gained trust of clients.
The company concentrates a lot on building a local presence. It has always tried to cater to the demand in the urbanized local regions with higher disposable income. It conducts quality assurance for the raw materials used for production. For that it relies on the trusted suppliers who have well defined quality assurance systems. Moreover, it has advanced technology that is able to produce using renewables in an environmentally friendly way. “Despite such premium products, we also take care of the cost effectiveness of our products. We offer products in the most competitive pricing possible so as to be a recognized player in the market. We also have our own shaping and durability technology that helps us bring out the end quality of our products”, mentions Fuangrit.
We can see that the consumers are becoming more and more health conscious and demand for a better experience. That is exactly what we are here to give
The company has a specified department for customer enquiries and grievances. In case there is any complain from the customer, it acts responsively and understands the requirements of a client and how much will it need to customize a product in order to suit the requirements. From engagement to final execution, the company follows a very transparent and friendly process with the client. “We also have a dedicated after sales service team which is ready to serve a client at any given point in time after purchase. We try to keep a long lasting relationship with our clients so that they are completely satisfied and always come to us for their packaging needs”, he adds.
Future Endeavours
Since its inception in 1999, the company has come a long way and has created a name in this industry. Currently, it conducts business in Thailand and exports to countries like Laos, Cambodia, Myanmar and Vietnam. Moving ahead, the company plans to have its presence in all of Thailand and cater to all the localities in the country. It wants to achieve this dream in the coming few years. “We also plan on reshaping our manufacturing facility and create one of the most advanced packaging manufacturing setup in the country, “concludes Fuangrit.
Fuangrit Srinual, Board of Directors, Ruangritdej
Fuangrit Srinual is one of shareholders of give plastic packaging industry company, as a family business, in Thailand. He has done Bachelor of Public Administration (Policing) from Royal Police Cadet Academy; and MA from King’ College London. He is interested in customer-oriented business, data-driven organization, and applied data analytics for business administration. He is the Member of the Board of Directors at Ruangritdej and 23 years old (27 December 1997).
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