The past few years have seen a rise in the demand for ethical and natural beauty products amongst consumers. Today, customers want products that are safe for them and the environment. Based out of the USA, Sunrider International has been perennially driven by the vision of creating the finest herbbased wellness products that are safe and effective. With the purpose of nourishing the world and inspiring a life of balance, authenticity, and well-being, Sunrider International develops research-driven herbal wellness products in segments like health & well-being, beauty, and home-care. Established in 1982, Sunrider International was set up by couple extraordinaire Dr. Tei-Fu and Oi-Lin Chen, who were driven by their passion to create powerful herbal products that could help people achieve optimal health and wellness and a business opportunity that would offer them the freedom to live happier, more balanced lives.
Talking about the rich heritage of the brand Sunrider International, CEO Sunny Beutler says, “The Sunrider brand is distinguished by its unique approach to product innovation, which synergizes ancient herbal wisdom with modern medical science. My parents gave us the products as little children, and we in turn also give them to our own children. We know they work and are safe for the whole family.”
Pioneering Herbal Wellness
Sunrider International researches, develops, and manufactures all of its products itself, which enables the company to control the process and ingredients to ensure that only the best, most natural and effective products are offered to consumers. Its adherence to the highest standard of safety, quality, and effectiveness is what sets it apart from its competitors. Since its establishment, Sunrider has expanded into nearly 50 countries and regions, helping millions of people around the world enjoy increased prosperity and a healthier lifestyle through its healthy living products.
The Sunrider brand is distinguished by its unique approach to product innovation, which synergizes ancient herbal wisdom with modern medical science. Sunrider self-manufactures over 400 herbal-based products designed to support nearly every aspect of a healthy lifestyle. Its product lines include foods and beverages, nutritional supplements, fitness and weight management supplements, skincare and cosmetics, and household products-all painstakingly crafted in its state-of- the-art facilities. Sunrider not only meets the industry’s highest standards of quality control but often exceeds them.
The company’s products are based on a simple yet powerful idea that synergizes thousands of years of Chinese herbal study with leading-edge Western science. It’s the blueprint that guides the development of every product it makes, right from concept to creation. Based on the Philosophy of Regeneration, products of Sunrider International are developed to nourish and cleanse the body with only the finest natural ingredients. The products are formulated without the usage of harmful chemicals and artificial colors, flavors, and preservatives, bringing the body into balance.
Additionally, Sunrider’s lifelong mission is to promote unique, concentrated products that are earth-friendly at its very core. Its highly concentrated products contain no extra water, gels, or fillers to “bulk” them up. This greatly reduces the amount of packaging and fuel to transport the products Sunrider International is also in the process of implementing PCR (post-consumer resin) bottles and tubes for its products with an environmentally friendly packaging option. The firm is also transitioning some of its products to a stick-pack format to further cut down on packaging material.
Journey So Far & Future Plans
Since its inception, Sunrider International has been utilizing its resources to positively impact the lives of millions of people worldwide through its healthy-living products and business opportunity. Whether by providing parttime opportunities to help people earn extra income or helping them gain better health and wellness, Sunrider International’s compensation programs have helped numerous employees live a more fulfilling life.
Over the last 40 years, Sunrider International has helped tens of thousands of independent business owners (distributors) purchase homes, cars, and motorcycles, travel the world, and pay off debt. In India, Sunrider International is putting forth more investment in its manufacturing as well, with the goal to manufacture products that are specific for the Indian market and can make a real difference.
“We want to create products that everyday consumers will find healthy and improve their daily lives, and we are looking forward to expanding our presence in markets all over India. For example, one of our top sellers, Fortune Delight, is a cleansing herbal beverage that provides weight-loss benefits internally and helps your skin glow externally, all without any habitforming ingredients. It’s all natural and suitable for all ages to use as a daily refreshing beverage and to help keep your body balanced”, says Sunny.
Sunrider brand is distinguished By its unique approach to product Innovation, which synergizes Ancient herbal wisdom with Modern medical science
Talking about the future plans, Sunny shares, “We have recently invested in the construction of a new stateof- the-art manufacturing plant and R&D centre in Texas. This 71-acre property located in the Dallas-Fort Worth metroplex city of Midlothian is expected to be operational very soon. Equipped with the industry’s cutting-edge equipment, our new plant will enable us to better serve our global network of associates and customers and position Sunrider International for sustainable and scalable longterm growth. I like to think that we are setting a strong foundation for the next 40 years of growth.” Equipped with the industry’s cutting-edge equipment, the new plant will enable Sunrider International to better serve their global network of associates and customers while setting it on a path of sustainable and scalable long-term growth.
Sunny Beutler, CEO
As a pioneering business leader, Sunny aspires to be a frontrunner when it comes to innovation and technology adoption. By using cutting-edge technologies and tools, she is aspiring to help the company streamline its business operations even further and strive for greater heights.
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