The plastic packaging market has experienced significant growth over the years, with a value of $369.21 billion in 2022, and is projected to grow at a compound annual growth rate (CAGR) of 3.6 percent from 2023 to 2030. The demand for plastic packaging from industries such as cosmetics & personal care, healthcare, and food is expected to be the primary driver for the market. The growing awareness among consumers about personal health and wellness is also expected to stimulate the demand for tube packaging solutions, especially in the personal care industry.
In this highly competitive market, manufacturers of cosmetic tubes face significant pressure. Victor Packaging, a pioneer in plastic tube packaging in Southeast Asia, is committed to providing state-of-the-art technologies and continuous improvements in quality management and technology to its customers, ensuring the best support in this competitive market.
Founded in 1975, Victor Packaging has gained a reputation as a major manufacturer of plastic tube packaging and PET bottles. The company caters to various industries, including personal care, oral care, pharmaceuticals, food packaging, and industrial products. “For Asia, we’re basically following the trends set in Europe and the U.S. In terms of packaging, and manufacture, leading towards environmentally friendly packaging”, says Pitoon Varanyuwatana, Managing Director & CEO.
At Victor Packaging, quality, fast lead time, and competitive pricing are its key pillars. Despite significant inflation, the company has managed to maintain its pricing through better management, and automation. The firm also offers low minimum order quantities, making it easier for smaller product manufacturers to enter the market.
With a strong research and development department, the company continues to develop innovative products to meet the evolving needs of its customers. Besides holding the leading market share in Thailand, Victor Packaging also exports its products to international markets, such as Southeast Asia, the USA, Australia, Japan, and the United Kingdom.
Redefining Plastic Packaging
Victor Packaging specializes in extruded and PBL tubes and PET bottles, while focusing on continuous improvement and innovation.
The company is constantly seeking industry advancements and developing its own solutions such as the groundbreaking Plastic Barrier Laminate (PBL) that reduces plastic usage in packaging by 25-30 percent. PBL is produced using a unique manufacturing process, making it the first of its kind worldwide. Victor Packaging also developed a 5-layer EVOH barrier tube to maintain product purity and hygiene, leading to the launch of a new product line of PBL in 2019 that consumes significantly less manufacturing power than old-style tubes while providing superior product quality.
The company adheres to international quality standards such as GHP/HACCP and FSSC 22000, a food packaging certification, and, ensuring that its products consistently meet high standards. “We find that the process of acquiring this certification has significantly increased our knowledge of quality management, which we are applying in our factories”, adds Pitoon Varanyuwatana. With plastic packaging becoming the preferred option for product manufacturers, many have tried to find innovative ways to make their products stand out. However, Victor Packaging took a different approach by recognizing that enhancing the visual appeal and marketability of its client’s products was essential.
Instead of prioritizing the quality of plastic tubes and PET bottles, the company partnered with customers to design eye-catching and modern packaging. This included developing easier-to-dispense caps, introducing new printing techniques for bold graphics and colors, and adding textural finishes on plastic tubes for better visual and tactile appeal. Victor Packaging’s approach marked the start of the customization era in the retail plastic packaging industry, and the company’s focus on collaboration and staying ahead of industry trends allowed it to innovate and distinguish itself from others.
Victor Packaging has been working towards achieving a circular economy for years by taking immediate steps to lessen its impact on the environment
Green Initiatives to Achieve a Circular Economy
Victor Packaging is one such company that has been working towards achieving a circular economy for years by taking immediate steps to lessen its impact on the environment. It aims to reduce energy consumption by up to 70 percent by 2023 by reducing energy usage in its six plants. The company is also introducing postconsumer resins (PCRs), which can only constitute a specific percentage of the total plastic material created due to regulations that protect consumers from impurities. Although this is only a small step towards a circular economy, it demonstrates that it is possible to achieve this goal by replacing PCRs with sustainable materials and easing regulations to allow for increased amounts.
In addition, Victor Packaging is investing in decoration technologies to expand its capabilities and offer clients uniquely decorated products in respective markets. The focus of the investment is on developing new technologies for decoration, including combination print. The technology will also improve efficiency and turnaround times, allowing the company to provide quality products faster. The expansion plans aim to enhance the company’s ability to offer the best possible service and products to its clients.
Pitoon Varanyuwatana, Managing Director & CEO
Pitoon Varanyuwatana is a highly experienced Managing Director & CEO, with over two decades of experience in the family business. He completed his master’s in engineering from Brunel University London and has worked in the packaging business in the UK. In his role, he is responsible for overseeing R&D, marketing, and sales to ensure business growth and competitiveness. With his innovative thinking, leadership skills, education, and work experience, he is highly respected in the industry and equipped to lead the company to new heights.
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