Victor Packaging: An Innovative Manufacturer, Leading The Wave Of Plastic Packaging Market Growth

The company is constantly seeking industry advancements and developing its own solutions such as the groundbreaking Plastic Barrier Laminate (PBL) that reduces plastic usage in packaging by 25-30 percent. PBL is produced using a unique manufacturing process, making it the first of its kind worldwide. Victor Packaging also developed a 5-layer EVOH barrier tube to maintain product purity and hygiene, leading to the launch of a new product line of PBL in 2019 that consumes significantly less manufacturing power than old-style tubes while providing superior product quality.

The company adheres to international quality standards such as GHP/HACCP and FSSC 22000, a food packaging certification, and, ensuring that its products consistently meet high standards. “We find that the process of acquiring this certification has significantly increased our knowledge of quality management, which we are applying in our factories”, adds Pitoon Varanyuwatana. With plastic packaging becoming the preferred option for product manufacturers, many have tried to find innovative ways to make their products stand out. However, Victor Packaging took a different approach by recognizing that enhancing the visual appeal and marketability of its client’s products was essential.

Instead of prioritizing the quality of plastic tubes and PET bottles, the company partnered with customers to design eye-catching and modern packaging. This included developing easier-to-dispense caps, introducing new printing techniques for bold graphics and colors, and adding textural finishes on plastic tubes for better visual and tactile appeal. Victor Packaging’s approach marked the start of the customization era in the retail plastic packaging industry, and the company’s focus on collaboration and staying ahead of industry trends allowed it to innovate and distinguish itself from others.

Green Initiatives to Achieve a Circular Economy

Victor Packaging is one such company that has been working towards achieving a circular economy for years by taking immediate steps to lessen its impact on the environment. It aims to reduce energy consumption by up to 70 percent by 2023 by reducing energy usage in its six plants. The company is also introducing postconsumer resins (PCRs), which can only constitute a specific percentage of the total plastic material created due to regulations that protect consumers from impurities. Although this is only a small step towards a circular economy, it demonstrates that it is possible to achieve this goal by replacing PCRs with sustainable materials and easing regulations to allow for increased amounts.

In addition, Victor Packaging is investing in decoration technologies to expand its capabilities and offer clients uniquely decorated products in respective markets. The focus of the investment is on developing new technologies for decoration, including combination print. The technology will also improve efficiency and turnaround times, allowing the company to provide quality products faster. The expansion plans aim to enhance the company’s ability to offer the best possible service and products to its clients.

Pitoon Varanyuwatana, Managing Director & CEO

Pitoon Varanyuwatana is a highly experienced Managing Director & CEO, with over two decades of experience in the family business. He completed his master’s in engineering from Brunel University London and has worked in the packaging business in the UK. In his role, he is responsible for overseeing R&D, marketing, and sales to ensure business growth and competitiveness. With his innovative thinking, leadership skills, education, and work experience, he is highly respected in the industry and equipped to lead the company to new heights.