According to media reports, the worldwide educational games market is going to achieve a net value of $30 billion by the end of 2026. A number of factors are responsible for this growth. Post COVID, there has been an increase in the demand for indoor learning which has created a way for educational games. Additionally, a positive impact in this sector has been created due to globalization and changes in perception for education.
Increased usage of online learning programs have affected the overall well-being of the children which has also necessitated the usage of innovative educational games that provide indoor learning and at the same time reduce the screen time. Seeing the potential, Zigyasaw Creations entered this market. It aims to make learning lot of fun with emphasis on nurturing the natural curiosity and creativity along with life and social skills.
The company believes that learning based on educational games is a very effective way in which education can be imparted to children. It not only provides the necessary life lessons to a child, but also helps in improving important skills like patience, concentration, attention span, hand eye coordination, flexible thinking, problem solving and hours of pure fun.
“These kind of educational games are very much prevalent in the western countries. It makes the learning process very interactive for children and lot of fun. Through similar means, we want to enhance early childhood education in India as well so that children in our country can avail the most modern way of practical education”, mentions Manish Joshi, CEO, Zigyasaw Creations.
Another reason for the company to enter this segment was the growing demand for educational games in the Indian market.
When Zigyasaw Creations was started, there were not many Indian manufacturers for these products. Although there were a lot of learning games available in the market, they were very basic in nature and majority of them were imported from China, Europe and America. "We are among the first companies that started operating in this domain to revolutionize learning by combining it with playtime", he adds.
Growth Story
The ideation of the company was started when Manish Joshi wanted to create a form of education through educational games. It is true in case of India that most of the games are for entertainment purpose and provide very little educational aspect. Zigyasaw Creations has created its own niche in this aspect. Through the products, the company aims to impart knowledge of different subjects to the children. "My daughter studied formal education in the USA and this was an important part of that education system. Educational games played a pivotal role in shaping the foundation of my child and that is exactly why I want it to be accepted in India”, states Manish.
All Zigyasaw products conform to the US, Europe & India toy safety standards & are completely safe for children
Assuring Quality
The company follows a strict quality assurance process. All Zigyasaw products conform to the USA and Europe toy safety standards and are completely safe for the children. It is very important that the products used by children are made of the right raw materials and do not have any physical harm for the child. “We do not use any kind of toxic chemicals during production and we also look towards the fact that the edges of our products are not at all sharp. Our products will not affect the health and hygiene of the user”, says Manish.
Looking Ahead
Initially, company listed its products on the e-Commerce websites and only from the success from that was it able to discover the immense potential of the products in the offline market as well. Though various business collaborations not only in India but also in the USA, the company has been able to serve more than 80 thousand plus customers till date and is poised for further expansion in the times to come. “We want to expand to various other geographies in the coming years. We want to become a recognized name in this domain with our product quality and innovation. 100 percent Happiness is our brand promise”, concludes Manish.
Manish Joshi, CEO
As the Founder of Zigyasaw Creations Private Limited in Pune ('Zigyasaw' is derived from the Indian word Jigyasa meaning 'Curiosity' and Jigsaw Puzzles), Manish is passionate about Early Childhood Education. He is an Educational Puzzles and Games product designer, a blogger, and an experienced IT professional. Manish strongly believes that imaginative play during early childhood is essential for creative thinking later on in life.
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