“Nothing worth having comes easy.” This line holds true for every business striving to create a buzz, increase brand awareness, generate engagement, and expand their reach. The truth is that the process of building a positive viewpoint for clients is easier said than done. To address this issue, Concito, one of the first public relations agencies in the country was established in 2009 (as Concito PR). The company’s motto back then was to not only tell the customers’ story, but tell it right. Since then, the company has expanded its services to include a larger portfolio of integrated communications solutions. Concito is the first of its kind integrated communications firm in Bangladesh offering not just PR solutions to clients but a wide range of integrated services including internal communications, digital marketing, content production, event management, tech product development and much more.
The ‘X’ Factor
Over the years, Concito has worked with some of the best brands and organizations from across a wide range of industries. Through its efforts, Concito continues to remain one of the leading names in PR and communications in Bangladesh. Concito’s in-depth understanding of the PR market in Bangladesh coupled with the new-age integrated services, the company provides clients - both local and global, with a wide array of unique services which they can choose between and customize, depending on their requirements. This enables the firm to create customized campaigns for its clients, which is backed by in-depth research utilizing audits, analysis, reports etc, helping solve all the client’s exact communications needs and challenges in a precise manner.
Being a truly integrated consultancy, Concito has several teams that work very closely with each other, driving a single focused narrative based on defined messages and goals across all mediums – be it Public Relations, Digital Communications, Internal Communications or Government Relations. The company has a strong media relations team consisting of former journalists, who help build and maintain extremely strong media relations with the top media houses in Bangladesh. The company’s experience in managing some of the most critical situations for clients has helped hone its expertise in crisis communications like no other consultancy within Bangladesh.
“Importantly, we work as an extended team for our clients. We do not consider ourselves a typical agency and therefore our work is oriented towards solving our client’s problems and pain points in a precise and proactive manner,” states Manjeno Raihan Khan, CEO of Concito. Through this ideology, the company has converted several clients into trusted partners over the years. The company’s extensive PR services include Strategy, Campaign Planning and Management, Media Relations, Media Monitoring, Content Development and Crisis Management, which are complimented by all other services offered by the firm.
Unlike other agencies, whenever clients reach out to Concito with even the most basic of asks, the team always analyses and strategizes how they can provide integrated solutions, beyond the basic brief. Since corporates are yet to understand how to fully utilize the power of PR and integrated communications in Bangladesh, Concito proactively analyses their challenges and provides them with a 360 solution that not only helps solve their challenges in the short term but also strengthen their communications approach for the long run. Once a client understands the full extent of the company’s services and how each unique strategy tailor made for them can help solve their communications challenges, they are eager to gain access to the firm’s larger portfolio of services. Through this methodology the company helps local corporates and organizations learn more about how PR and integrated communications can help them overcome their challenges in efficient and effective ways.
Becoming A Reliable Partner
Concito has been a long serving partner to several clients who value PR and have appreciated the support they have received from the firm over the years. The company has been working with some of the top brands and companies from the country and beyond, including FMCGs such as Reckitt and Marico Bangladesh Limited, tech companies like Samsung, Huawei, Banglalink, Nokia, Lenovo, MSI and Tecno, health care institutions such as Evercare Hospital and Praava Health. It also partners with wellknown online services such as Bikroy, and Matrimony. com, and power and banking giants like General Electric and Standard Chartered Bank, among many others. They also work extensively with global clients such as PepsiCo, Casio and many others from time to time on a project basis. Concito also has extensive experience working with industry bodies such as FBCCI and the D8-CCI. Concito has played a crucial role in creating some of the most appreciated and well received PR campaigns for some of their clients in recent years.
A few years ago, Concito ideated, strategized and executed the Porichchonno Bangladesh campaign for Reckitt Benckiser Bangladesh – a campaign to help build a cleaner and more hygienic nation. The campaign was widely applauded for its successful attempt at creating awareness around hygiene and a mindset for cleanliness in Bangladesh. In another instance, Concito successfully carried off a 360-degree campaign for the D8-CCI Business Forum and Expo 2022 in July 2022, where Concito coordinated the entire event from ideation to execution. Concito handled all parts of the international event, from event PR and press to event logistics and management to minister and official participation; delivering a successful event and a flawless experience for all delegates and officials involved.
We work as an extended Team for our clients. We do not consider Ourselves a typical Agency and therefore our Work is oriented towards Solving our client’s Problems and pain points In a precise and proactive Manner
Carving A Bright Future
By workinghard over the years, Concito has earned its reputation in PR, crisis comms, event management, and government relations. Now, as the company expands into newer horizons through services in digital marketing, content creation and tech solutions, they look forward to growing their own product portfolio and competencies, thereby restructuring the landscape of PR consultancy services in Bangladesh. Having recently expanded their services from just PR to delivering integrated communications solutions, they would like to grow their client base across all these services and strengthen expertise in the area of integrated communications. “Once we have a strong foothold, we will look at expanding our existing portfolio of clients, providing corporates with a consultancy experience like no other, in Bangladesh,” concludes Khan.
Manjeno Raihan Khan, CEO
Talented and diversified is what best describes Manjeno Raihan Khan, CEO of Concito. Amit, as he is fondly known amongst colleagues and peers, has a clear and logical approach to his work. His dedication and foresight have helped him rise a long way, paving the path to success for him. His creative ideas and charismatic approach have already impressed clients and helped create interest in the consultancy. His tenure at Grameenphone, the largest telecom company of Bangladesh, was highlighted with several illustrious campaigns. Amit has also co-founded Rubik Advisors a management consulting firm, C360 a digital communications agency and The Marvel, an influencer management firm. He has completed his BBA from North South University, the largest private university in Bangladesh.
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