Out-of-home (OOH) advertising is the world’s oldest and most well-established form of advertising. Consider the brightly lighted advertisements of Times Square or Piccadilly Circus, posters, billboards, and shop signage - these are the most widespread forms of advertising and are well-known all over the world. Despite its pervasiveness, outdoor advertising has declined in favor due to several limits and shortcomings, including a lack of engagement, relative inflexibility, the difficulty of changing campaigns quickly, and so on.
Many of these concerns have been solved by digital, on-screen advertising (in-browser, mobile phone, and television) through the employment of revolutionary technologies. What if we applied digital technologies to conventional OOH advertising? The result is a ‘best of both worlds’ combination, DOOH advertising, which is essentially offline OOH advertising enhanced with digital elements. 3thirds Inc. is one such prominent player in this space that commenced its journey in 1997 as a media solutions provider.
The firm has over the years grown steadily, transitioning itself into different phases from a boutique design and build agency, Media Ownership by acquiring and commercializing 2 large format DOOH LED AdPanels within KL Sentral, expanding its DOOH presence within Plaza Sentral by adding 15 LCD panels to its network of displays, to establishing Google certified Team who has successfully targeted and expanded the digital footprints of MNC’s, SME’s and micro-businesses. “We are the Digital OOH Media Owner of the KL Sentral LED AdPanels. The primary activity of 3thirds Inc. back then was the development and commercialization of the 3thirds Inc. AdPanel platform, and we expanded into multi-channel media solutions where we can take client campaigns online as well as offline”, adds Bimal Prakash, Founder & Director.
In addition to being a full-service Google Ads agency, 3thirds Inc. has an in-house production and communication team to create visual assets that help enhance client campaigns. 3thirds Inc. stands out because it can take these online-only campaigns and expand them for use on offline platforms like its DOOH sites. “As digital marketing began to grow in market share, we saw an opportunity to strengthen our DOOH assets by incorporating new technologies to enhance our current offerings. Hence the decision to seize the opportunity while remaining a media supply and DOOH company at heart. The company began offering campaigns that linked DOOH to Google-based ads and vice versa due to this additional skill set” says, Bimal Prakash.
Moreover, 3thirds Inc’s suite of services includes social and business content production, web design & development for SMEs. Even during the pandemic, 3thirds Inc. further increased the scope of its offerings by bringing on specialized staff of branding, public relations, and media buyers to boost its portfolio.
Core Competency
There aren’t many companies that focus solely on the Google platform, but 3thirds Inc. is one of them. They assist everyone in gaining from the Google Ads platform without discrimination. They combine the best practices promoted by Google with their practical knowledge and experience in traditional marketing to get significant results for their clientele. “Google is constantly evolving. To get the greatest outcomes for our clients, we strive diligently to stay on top of platform advances and adopt the usage of strategic tools. We can’t divulge much because we can’t give away our secret sauce but we highly advise Clients to give us a chance so we can show them what we can do. Our results speak for themselves.”, shares Saktia Rao, Head of Digital Marketing. 
Saktia Rao, Head of Digital Marketing Journey of Excellence
The digital marketing arm of 3thirds Inc. was founded by Bimal Prakash and Saktia Rao serendipitously in early 2015. Bimal had been toying with the idea to start the agency, and Saktia had just left Google and was looking to start his own business too. Realizing the two needed each other’s expertise and resources, an agency was formed together. They started small, their first few clients were micro and SME businesses, but within 12 months, their growth was 100 percent year on year because their results spoke for themselves. Their journey has brought clients both large and small and from all sorts of industries, from governmental agencies to multinationals as well. Their shared goal since its inception was to help businesses grow. 3thirds Inc. continues to work hard and remain true to that goal till today.
The Company began offering campaigns that linked DOOH to Google-based ads and vice versa due to the addition of google ad campaigns to its skill set
With such exceptional accomplishments, the company will remain a Google first agency for the foreseeable future. “We already see the market fracturing with each platform trying to figure out how search should be addressed. We don’t know yet if Google will still be the dominant player addressing search or, a new platform will take its place. What we do know is, we will be ready if that happens”, concluded Saktia Rao, Head of Digital Marketing.
Bimal Prakash Founder & Director
Bimal Prakash is a trained systems analyst who took the skills involved in communicating real-world needs to computer programmers and applied them to advertising. He developed a niche with tobacco and alcohol clients, communicating to the masses while not being allowed to use anything but colors, and brought out his creativity in thinking. At 3thirds Inc., his primary role is sales & strategy.
Saktia Rao Head of Digital Marketing
Saktia Rao is a certified Googler who has a passion for using the Google platform to expand SME & Micro businesses. He focuses on technology and strategy.
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