In the current digital era, where customers prefer to do most of their shopping digitally, a new challenge has emerged for brands to create engagement with their customers. While traditional marketing strategies play a massive role in terms of creating buzz about the product or enhancing the client base, they still flatter when it comes to generating client engagement or connection, and that’s where Experiential Marketing comes in. Considered a highly effective marketing strategy nowadays, Experiential marketing focuses on building client engagement and forming a unique connection with the brand through various events and interactive experiences.
Established in 2018 by Mayank Mehta, Balanced Chemistry is a Mumbai-based leading experiential Event Management Company offering a wide range of brandbuilding and marketing services, such as Brand Identity, Event Strategy, Design and production, Brand Experience, Experiential Marketing, Innovations, Campaigns, Communication, and Promotions. Starting from the initial concept to the final execution, the firm leverages its team of experienced event & digital planners and designers to work closely with clients to curate customized concepts and strategies that reflect their unique tastes while focusing on providing the best customer experience.
A Wide Service Portfolio
Coming to the service portfolio, the flagship services offered by Balanced Chemistry include Corporate Event Management, Meetings and conferences, HR Initiative Events, Corporate Group Travels, Rewards and recognitions, Award Shows, Brand Management, Experiential Marketing, Theme Based Event Designing, Event Production, Exhibition Fabrication, Designer Weddings, and Celebrity Management. Apart from that, the firm also offers full-service digital marketing services, enthusiastically crafting narratives & experiences that focus on taking the brand experience to the next level.
Focus on Unique Experiential Marketing Strategies
As a premium experiential marketing service provider, Balanced Chemistry focuses strongly on Gen-Z & millennial consumers, opting mostly for brand tie-ups with sports leagues/teams as sponsors, while ensuring that the brand’s values align with that of the customer.
The firm also believes in the combined market-disrupting abilities of MarTech, SEO, and Social commerce, leveraging marketing technology and social commerce to influence consumers and enhance product sales. While the primary focus has been to build an emotional connection between brands and its customers, the firm also ensures that its marketing initiatives are aligned with customer’s wellness.
Ensuring a Seamless Marketing Campaign
Balanced Chemistry also assures a seamless integration between the physical event and digital platforms, ensuring a cohesive and engaging experience for both physical and virtual attendees. The marketing campaign led by the firm starts with leveraging social media and email marketing to create the maximum pre-event hype.
The firm then sets up a dedicated event website for registration and receiving updates. The firm also uses various digital and social media strategies to ensure wider audience engagement, which includes immersive pop-up installations, personalized interactive experiences and storytelling, gamification, social media integration, and leveraging emerging technologies like AR and VR to create memorable and participatory encounters with brands.
The driving philosophy of Balanced Chemistry is to enthusiastically craft the narratives & experiences that captivate the senses, delight the audiences, & take the brand experience to the next level on all platforms
Even after the event is over, Balanced Chemistry keeps the momentum going through event highlights, behind-the-scenes content, and follow-up information. The firm also uses various methods and metrics, such as foot traffic, engagement levels, social media interactions, and sentiment analysis, to measure effectiveness and ROI and gauge audience response.
Ensuring Quality & Future Roadmap
Balanced Chemistry is analytical in its planning and operations and believes in long-term client relationships, going the extra mile for each project and client. "We at Balanced Chemistry follow a process-driven structured approach while embracing change and are committed to improving, innovating, and delivering exceptional results continuously. With a strong PAN India network, Balanced Chemistry is committed to the principles of creative excellence and aims to become the leader in the industry”, adds Mayank Mehta, Founder and Managing Director of Balanced Chemistry.
Coming to the future roadmap, apart from social media integration, Balanced Chemistry will keep collaborating with co-brands, models, artists, designers, and influencers to co-create unique and memorable experiences that resonate deeply with their target audience. As luxury brands continue to emphasize their commitment to social responsibility by incorporating eco-friendly materials, the firm has plans to focus more on sustainability and ethical values, which are going to be a major trend.
Mayank Mehta, Founder & Managing Director
An accomplished professional with around two decades of extensive experience in a wide range of domains, such as Project management, strategic planning, sales and marketing, and many more. Mayank Mehta currently works as the Co-Founder and Managing Director at Mumbai-based Experiential Marketing & Event Management firm, Balanced Chemistry. Under his tutelage, the firm has been experiencing rapid growth as one of the leading experiential marketing and event management service providers with a strong focus on positive client experience.
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