The globalization of the Indonesian economy during the early 1990s led to the emergence of the public relations industry. With the rapid growth of global corporations, the opportunities for foreign investments increased immensely with the liberation of strict business regulations. The market became unexpectedly competitive, and organizations were essential to building their reputation to acquire access to the new market and customers. This ultimately prompted the growth of Public Relations and PR agencies in Indonesia. Since the Indonesian PR industry is still nascent, numerous PR agencies have used this as a golden opportunity to offer integrated solutions, particularly as the line between advertising, marketing, and digital correspondence is now beginning to get blurred. Thus, many organizations have started investing in PR agencies.
Financially savvy communication strategies involving advertising, public relations, and digital media have resulted in the ultimate evolution of the PR industry landscape. Consequently, this aided in the establishment of public relations specialists like Bening Communication. Bening Communication is a public relations firm based in Jakarta, Indonesia. The company was founded in March 2008 to assist clients in the technology industries in developing the reputation and visibility of their brands in Indonesia. To produce high-quality public relations work, the company combines strong partnerships with global and regional communication agencies with the teams’ journalism experience and a strong understanding of the local market and media.
To gain the respect of clients, industry KOFs, and the media, the company has a strong team of over 30 people and solid media intelligence capabilities. Of the many public relations agencies, both local and international, Bening communication can be taken into account. Bening consistently positioned itself as a local company that applied international standards with local approaches. Bening Communication is an independent Public Relations Agency that has collaborated with international and regional agencies. Most importantly, the company is familiar with local media and
content that is appropriate for each medium. The company's extensive media networks enable it to assist clients in executing communication programs and achieving their business objectives throughout Indonesia. Bening Communication can also reach out to media outlets worldwide through its global and regional agency networks elsewhere in Asia, including India, and the other continents. As a result, the company is well positioned to assist regional and global businesses in increasing their visibility in Indonesia and global-minded Indonesian businesses in increasing their visibility in the global arena.
Enhancing their standing and exposure in Indonesia
Bening believes in the technology industries as its core competence. It is no wonder that most of Bening’s clients come from these industries and many of them are global leading technology players. To maintain and increase client satisfaction with its services, Bening always focuses on achieving PR KPIs (Key Performance Indicators) and assisting clients in achieving their business goals. Equally important, Bening also has a close relationship with key stakeholders in the industry.
Further, the company is well known as a strong technology agency both in the B2B and B2C space. It has Google, Amazon Web Services, Nokia, Siemens Networks, Lenovo, Motorola, Xiaomi, Dell-EMC, Symantec, F5 and many more as its past clients. Now it has clients in telco & mobile communications, processor, gaming, data center, big data, security, startups, open source, banking, fintech, travel &accommodation, healthcare, home & property, automotive & aviation, energy & chemicals, and many others.
The key to Bening’s success lies not only in the extent of its relationship with the media as other PR agencies do, but also in making client service the main focus of its business. The company has a strong content team that leverages the company team’s journalism experience and multi-year collaboration with various parties in the country's key industries, as well as strong relationships with different levels of the media teams, from journalists to senior editors and chief editors. Therefore, Bening Communication is a Public Relations firm that works with leading global and local brands to build their reputations and visibility in Indonesia.
Bening Communication is an Indonesian independent Public Relations Agency that has collaborated with international and regional agencies
Just like the other companies, Bening’s business depends heavily on the economic and currency rate stability. Those are difficult to achieve these days when the world that is recovering from the pandemic is facing the threat of a global recession. “I strongly believe in the country’s economic resilience and big potentials, which corporations and investors often fail to notice. Therefore, while attempting to work on opportunities in wider areas, we also want to contribute to promoting the country’s potentials to make it more attractive for investments. When Indonesian economy grows, so do the country’s business sectors, including public relations," concludes Didin Nasirudin, Managing Director and Co-Founder, Bening Communication.
Didin Nasirudin, Co-Founder
Didin Nasirudin is a communications professional who enjoys playing tennis, caring cats and observing, talking about, and writing about US politics
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