The marketing space has pragmatically transformed today. In this dramatically evolving digital and technology-integrated world, experience runs deeper, driven by creative and innovative forms of marketing. Also, as experience is a form of emotion and holds on to consumers’ memory, consumers prefer consuming hedonic indulgences, such as luxury and trendiness when marketing, Experiential Marketing is something that is deeply rooted at present in the world of marketing.
Experiential marketing directly connects the dots with consumers on a direct sales platform attracting them positively. Hence, regular delivery of the brand message is critical for a cohesive experience, while also building competencies for a business’s future success. And, this is where Brand Street Integrated (an Experiential Marketing company) coming into the picture takes the lead.
Launched in the year 2015, Brand Street Integrated is a Gurgaon-based firm that incorporates all of a brand's conceivable requirements and provides thorough experiential marketing services to clients collating its digital prowess and expertise. According to Business Research Insights reports, the global Experiential Marketing Service Market is expected to expand at a booming CAGR of 3.16 percent during 2021-2030 rising from $47.527 billion in 2021 to $63.12 billion by 2030. Also, as stable economic growth & government initiatives to support startups have been driving this growth at large, where there are many Experiential marketing companies emerging to better serve more and more consumers, Brand Street Integrated is one of the many other players in the market known for its impactful planning followed by deliveries and results.
Growing significantly in the Experiential Marketing space, it is a company that has created many campaigns in the past and weaved the result that has positively helped brands in the market. There have been many factors involved, like, its presence in six cities, judicious selection criteria, and planning before its delivery that stand it differentiated.
“Experiential Marketing is purely a Science & Marketing mix. It attracts consumers, who get convinced by offerings & products and accept them. Hence, in order to stay flexible, fast, adaptive, and reliable to meet the dynamic demands of the experiential marketing industry and its diverse set of consumers in India, Brand Street Integrated remains agile to accept and integrate the tech part in its solutions & offerings which it presents to the brands”, states Surendra Singh, CEO.
Brand Street Integrated ensures that the experiences it creates for brands align with the target audience's preferences and expectations heavily relying on secondary research whenever it treats any brief or problem statement of brands. The secondary research helps it to draw the balance between problems and solutions. The impactful idea works around products/ service launches, creating awareness, visibility, and penetration of the market right through Modern Trade, Consumer Marketing, and Rural reach. “It is imperative to integrate digital platforms when you seek experience + reach, but it is not necessary we always do that. Experiential marketing is a marketing medium that draws the attention of any problem statement of the brands. Consumer seeks information and this is what our medium delivers”, shares Surendra Singh, CEO.
Our team works to create enduring experiences that deliver longlasting impact of customer engagement & commitment
The Distinguished Marketing Strategies
Thriving in the experiential marketing field, Brand Street understands the pulse of consumers and thus has always emphasized BTL (Below the Line) marketing applying innovation in its services such that it provides its clients a unique path to success tapping on the masses of consumers & target audiences. Moreover, quality delivery, adherence to timelines, and its cohesive work environment have helped it maintain a robust and continued relationship with Brand Street. It was even proved during the pandemic, that the company is a propeller for businesses as it launched a D2C model and was quick to adopt it drawing 25+ brands to the consumer doorstep in PAN India. Well, its agile and reliable team also deserves applause for its commendable services, which have backed it to build a renowned name in the market. Hence, to ensure that the growth of its team is also extensive, BSI organizes regular training sessions regionally and nationally.
Putting in a relentless effort in every endeavor, the company has a portfolio of clients from varied sectors. Within seven years of inception has managed to create successful associations with the following brands like e-Commerce, Manufacturing, Electricals & Electronics, Banking, FMCG, Beauty & Skin Care, Pharma, and more, naming client companies such as Amazon, Bajaj, DCB Bank, Doritos, Himalaya Herbals, Jyothy Labs, including others. “So far, our clients/brands are our assets and we work on purely trust factors. Their trust in us has given us the strength to face any challenges put forth. Who we are today is all our experience and what we have leveraged. Experiential marketing a powerful trait of ours differentiates us highly as a brand from our competitors”, shares Surendra.
He adds further, “India being a home to a diverse set of consumers, demands brands to innovate with every changing region. With the rise in digital wave and information abundance, we sure needed a diverse presence. Our team works to create enduring experiences that deliver long-lasting impact of customer engagement and commitment”.
Future Roadmap
Every agency in the space has different performance metrics and they want to keep it with them when it comes to any campaign performance. Brand Street Integrated in the experiential marketing industry has the same aim bringing in new innovations or services to meet the evolving needs of brands and consumers. Expanding across India and coming up with offices in Dubai, UK, Bangladesh, and Sri Lanka soon. It will also be launching three different revenue verticals in the coming two months.
“Our pace and growth is the symbol that we are on the right track. Stay tuned and see our progress”, signs off Surendra.
Surendra Singh, CEO
Surendra Singh is an Experiential Marketing Specialist with a proven track record of creating new revenue streams, establishing PAN-India teams, streamlining workflow, and demonstrating leadership to enhance productivity and cost efficiency.
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